Bachelor of Science in Business Administration

Director of A&R

Partnered with 12 artists, providing creative direction and digital distribution to global digital service
providers including Amazon Music, Apple Music, Spotify, Audio Mack, and Audius.
• Drafted and negotiated distribution agreements for full roster of artists. Responsible for managing existing artist
relationships as well as developing future talent pipeline.
• Production, editing, and execution of weekly Podcast highlighting news, trends, and insights into the music
industry, distributed across Apple Podcasts, Spotify Podcasts, and YouTube. Live streamed weekly on Twitch.
• Booked live shows for artists within and outside of the Steak Worldwide roster in Dallas and Austin, TX.

Owner of sales event sponsorships across the Southwest region. Responsible for managing a $6.4 million budget,
setting brand strategy, leading contract negotiations, and securing wholesaler investments for event sponsorships.
• Manage Brand Execution Team responsible for activating Anheuser Busch brands in high volume markets.
Provide strategy on how to engage with consumers across sales events, concerts, and venues like Moody Center,
Posty Fest, San Antonio Rodeo, and TX State Fair. Activate NFL, College, NBA, MLB, NHL, and MLS partnerships.
• Regional brand management lead for entire Anheuser Busch portfolio. Develop regionally relevant brand
programs, partnerships, product packaging, focus market strategy, and measure program success. EG created
full 360 campaign around Bud Light Texas including packaging, media, activation, and cross functional execution.
• Drive cross functional strategy for Southwest region to elevate brand plans with sales team in bars and venues.
• Dotted line manager of Trade Marketing Managers responsible for local execution of strategy and programs.
Lead weekly communication and high-level process implementation to set up the team for success in the field.

Senior Trade Experience Manager

• Supported sales staff at Anheuser-Busch owned distributorship as a sales rep, merchandiser, and analyst.
• Captained project to optimize inventory process for point-of-sale material in wholesaler warehouse.
• Capstone project with an emphasis in creating strategy for key Retail accounts prior to law change allowing
beer to be sold in grocery and convenience stores in Colorado, Kansas, and Oklahoma.

Sales Management Trainee

Find out detailed information about Dakota Edgar, Director of A&R in Dallas, TX

Dakota Edgar: Director of A&R in Dallas, TX

Dakota Edgar

Steak Worldwide

Anheuser-Busch

Anheuser-Busch

University of Colorado, Leeds School of Business