Responsible for content management for publicly traded SaaS

company.

? Developed editorial calendar to schedule creation and delivery

deadlines to manage content across all channels, including

website, blog, social media, email, mobile, video, and product.

? Managed and collaborated with team of strategists, writers, editors,

and designers.
? Oversaw the content development process from strategy to content assignment, editorial review, design and distribution.
Approved, reviewed and edited all content flowing to website to ensure it met brand standards and was optimized for all global
content channels.
? Used content management system to analyze user engagement
and website traffic metrics.
? Collaborated with design, brand, product and legal teams.
? Created, published and monitored all company content for social media (LinkedIn, Twitter, Facebook, Instagram).

Content Marketing Manager

Defined communications and PR plans for global businesses in

clean technology, renewable energy, circular economy, product

and system design, and health and wellness sectors.

? Analyzed and presented industry marketing strategies, including

content, reach and media landscape, enabling clients' to develop

a real-time competitive response.
? Pivoted communications strategy from green cleaning product promotion to thought leadership, landed profile in Forbes reaching
140 million monthly unique visitors.

Account Manager

Find out detailed information about Madeline Luce,  

Madeline Luce:

Madeline Luce

AudioEye

Blue Practice

Tufts University