Established foundation and operational cadence for go-to-market initiatives across a highly matrixed organization with a focus

on driving progress across a multitude of functional stakeholders
* Led a cross-functional effort to develop and align on a prioritization process and operating model between Global

Membership, Digital Product, and geo teams
* Successfully navigated through ambiguity to create structure for a newly created global team and served as team operations lead

Global Director, Membership

Portland, OR
Columbia.com ? Mountainhardwear.com ? Sorel.com ? Montrail.com
Sr. Manager, Planning and Retail Systems Ecommerce - US & Canada	July 2017 - November 2018
* Led the North America DTC digital business in analysis and optimization of omni-channel processes and inventory

management systems
* Collaborated daily with other key leaders across Operations, Marketing, Finance, DevOps, UX, Merchandising, and Supply

Chain Operations to continually optimize the consumer experience across all digital commerce in a data-driven environment
* Owned direct ecommerce inventory in market trading discussions with all channels for in-season and liquidation inventory with

the goal of maximizing profitability while maintaining channel integrity
* Spearheaded omni-channel planning discussions with cross-functional leads across demand planning, store direct, and outlet
* Developed 3-yr strategic and financial long range plans in collaboration with senior executives by quantifying and evaluating

strategic initiatives and building forecasting models
* Increased on-time customer shipments and optimized labor planning for distribution centers by developing returned inventory

forecasting models

Sr. Manager, Planning and Retail Systems Ecommerce - US & Canada

* Actively managed and supported the US business to achieve a 2-yr sales growth of 23% to a $145M business in 2017, and

131% growth in Canada to $15M
* Responsible for developing and launching planning system to support end-to-end inventory management process across the

North America digital business by defining and validating data sources, customizing metrics and calculations to meet unique
business requirements, and drive training among users
* Developed financial quarterly recaps for senior company leaders on current and future outlook for North America digital sales

performance and inventory
* Increased overall profitability in liquidation of excess company inventory by developing a coordinated strategy that expanded

the utilization of affiliate marketing channels
* Built a high-performing, data-driven, ecommerce planning team and established critical business processes for:


*	Pre-season buy planning	*	Data analytics
*	Monthly Open-to-Buy (OTB)	*	Forecasting and Buy Planning tools
*	Weekly cross-functional reviews	*	Consumer segment forecasting/analysis
*	Promotional planning and analysis	*	Geographic segmentation reporting
*	Site KPI planning and demand forecasting	*	Daily DC ship forecast
*	Returns processing and forecasting	*	Style-color product and sales reporting

Manager

* Led the monthly recap process for the Merchandise Planning department by creating critical business review reports
* Built 2015 and 2016 annual plans for all DTC channels and divisions
* Developed cost-based planning tool to create synergies between Finance and the newly formed Merchandise Planning

department
* Collaborated with Information Systems team to develop and outline modifications to current retail system to build daily

planning reports and forecasts

Financial Planner - Direct-to-Consumer

* Developed top -level strategies using site and customer demographic data by partnering with the Advanced Analytics team
* Coordinated with cross-functional teams to identify opportunities and build reporting systems for the Merchandising

department
* Defined, managed, and communicated all pricing strategies and initiatives for the clothing business unit
* Built pricing, style-level, category-level report templates to enable all buyers to identify growth opportunities
* Coached a team of two in career and personal development within the Zappos Family

Merchandise Planner III - Fashion Apparel

* Responsible for managing financial plans and forecasts for over $375M in net retail sales
* Drove a 31.2% year-over-year growth rate for 2012, across 21 business categories and 405 different suppliers
* Maximized sales opportunities by identifying top sellers, reorder opportunities, inventory liabilities, and markdown

recommendations through weekly assessments
* Trained all new assistant buyers by developing and teaching an advanced planning and forecasting curriculum

Merchandise Planner I, II- Outdoor and Athletic Apparel, Footwear, Gear

- Old Navy Women's Active wear, Graphics, Licensing
* Analyzed sales history on product categories and concepts, color, placement, style productivity, and trends to help develop and

edit line assortment and determine buy quantities
* Drove alignment with cross-functional partners in marketing, pricing, production, distribution, and merchandising to create a

cohesive and effective sales strategy in order to hit financial targets
* Analyzed consumer behavior in historical trends in order to forecast in-season and pre-season inventory plans and actively

managed risk by directing all in-season promotions
* Supported the Women's Division as the marketing and pricing subject matter expert (SME)

Inventory Planning Analyst

Developed a 2008 strategic roadmap for the northwest regional market area, analyzing internal and external market research as

well as key firm performance objectives and metrics
* Recommended multi-million dollar municipal bond portfolios for Private Wealth clients by marrying clients needs and risk

tolerances to current market opportunities
* Educated clients by clearly articulating relevant issues in the broad economic landscape by maintaining a working knowledge of

industry trends and global news

Financial Advisor Associate

- Kuwait City, Kuwait
* Coordinated and dispatched 150+ pieces of equipment in the completion of 300+ successful missions
* Collaborated with battalion-level non-commissioned officers to assess equipment and personnel strength and created daily

status reports on vehicles and missions
* Oversaw security force operations and performed administrative tasks including scheduling, conflict resolution, and standards

enforcement in a high-stress, high-pressure environment

Security Force Sergeant, Cargo Transfer Vehicle Dispatcher

Find out detailed information about GRACE GEDDES,  in PORTLAND, OR

GRACE GEDDES: in PORTLAND, OR

GRACE GEDDES

NIKE, INC

COLUMBIA SPORTSWEAR COMPANY

Planning and Retail Systems Ecommerce

PENDLETON WOOLEN MILLS

ZAPPOS MERCHANDISING, INC

ZAPPOS RETAIL, INC

GAP INC

UBS FINANCIAL SERVICES, INC

UNITED STATES ARMY RESERVES

UNIVERSITY OF CALIFORNIA-BERKELEY, Walter A. Haas School of Business