LEAD NFT ARTIST + GRAPHIC DESIGNER

I'm a Kentucky born, Arizona
based digital artist with a
passion for bringing creative
energy to life.

I thrive in supportive and
collaborative environments; I
love adapting my personal
taste to fit the needs of a
project and seeing the hard
work of a team pay off.

Main responsibilities:
Create edgy, visually appealing assets that attract buyers and inspire "PFP" usage (drawn with Adobe Photoshop)
Work closely with team's coder to ensure assets are
appropriately layered and valued for maximum output quality
Present a variety of ideas/mockups to spark team
engagement and project direction
Other responsibilities:
Create social assets, ads, posters, merch, and more to build
interest and community around our concept.
Conduct frequent media searches to ensure work is up to pace with competitors

Designed consumer-facing merchandise in a variety of mediums
including bucket hats, tshirts, stickers, beach towels, etc.
Designed packaging for new and existing products using
Photoshop + Illustrator
Created a company-wide brand book for interenal reference

Created reusable marketing assets for Klayvio, Amazon,
Tapcart, Shogun, and Shopify. Assets include hero images,
banners, splash pages, and emails.
Filmed and edited social media and promotional content using
DSLR camera, Premiere Pro, and After Effects

LEAD GRAPHIC DESIGNER

Notable clients include Tempurpedic, Fabletics, & Fazoli's
Edited videos and created motion graphics for a variety of brands intended for platforms including PPC, televised
commercial spots, and social posts. Final Cut Pro X and Redcine
X Pro color correcting program used.
Responsibilities:

Required to stay within a strict brand guide for each client
Reformatted all content to fit the desired ratio for cross-
platform usage

VIDEO EDITOR

Find out detailed information about Haley Higdon, LEAD NFT ARTIST + GRAPHIC DESIGNER 

Haley Higdon: LEAD NFT ARTIST + GRAPHIC DESIGNER

Haley Higdon

Lava Box Labs

Lash Affair

Monitor Productions

University of Kentucky