- 2 direct reports
• Dior Maison: Currently 13 stores in US, Canada and Mexico
• Identify new stores to add to increase market presence for Dior Maison
• Sales Planning and sales analysis, forecasts and build stores' assortment
• Baby Dior: Manage project of launch in US and Canada through E-commerce and multiple
pop-ups
• Full involvement in all aspects of the launch: buy, marketing, event planning, logistics
• E-commerce management: sales and marketing planning, digital merchandising, buying
• Set 2022 strategy: budget, stores' openings, pop-ups in key markets, assortments

Merchandising/Buying Director Maison Dior and Baby Dior

- 2 direct reports
•   Accessories business grew +174% from end of 2017 to end of 2020
•   Ended 2020 +20% vs 2019
•   Build assortments for 43 US, Canada, LATAM stores (FSS and Leased) and E-commerce
•   Weekly communication with stores to identify opportunities, overcome challenges and set
priorities based on company strategy
•   E-commerce Management: at the end of 2020 E-commerce share for Accessories was 22%
from 8% in 2019
•   Sales analysis to drive volume, achieve sales plans and seasonal ST %
•   Sales Forecasts, planning and monthly reorders for all five categories
•   Build seasonal OTB
•   Very close partnership with Planning, VM, PR, Training teams to find opportunities to drive
sales and increase business

Merchandising Director/ Buying Women's Accessories

- 1 direct report
•   Build assortments for 19 Women's stores and 8 Men's stores in US and Canada
•   Sales analysis to drive volume, seasonal ST % and achieve sales plans
•   Sales Forecasts, planning and monthly reorders
•   Build seasonal OTB

•   Close partnership with Planning, VM, PR, Training to identify opportunities to drive sales

Merchandising Manager/Buying Women's Shoes and Men's Accessories

fragrances - 1 direct report
•   Weekly sales analyses and monthly reorders

•   Sales forecasts, stock planning, performance monitoring

•   Preparation and active participation to Women's and Men's buying session

•   Coordination and optimization of deliveries with Safilo and Parfum Christian Dior
•   Support management of prices and margin strategies

Merchandiser/Buyer Eyewear and La Collection Privée

•   Weekly and monthly sales analyses (ST, best/worst sellers); ad hoc analyses
•   Preparation and participation to showrooms
•   Competitors' analysis
•   Management of samples

Accessories Merchandising/Buying Intern

Find out detailed information about Federica Sincini,  

Federica Sincini:

Federica Sincini

CHRISTIAN DIOR Inc. New York City

CHRISTIAN DIOR Inc. New York City

CHRISTIAN DIOR Inc. New York City

CHRISTIAN DIOR Inc. New York City

LOUIS VUITTON

Università Commerciale Bocconi