National Sales Manager

Develop and maintain strong relationships with buyers, ensuring ongoing business partnerships and repeat orders while tracking market trends and adjusting product offerings to meet changing consumer demands. Managed a large portfolio of over 2K SKUS.
*	Secured line review meetings with major buyers for the Mind Reader brand, increasing product visibility and sales growth in mass retail accounts-including Walmart, Target, Best Buy, Costco, BJ's, Sam's Club, Meijer, Fred Meyer/Kroger, Menards, ACE, Grocery, Kohl's, JCPenney, Macy's, and more.
*	Effectively presented and marketed various product categories-including Home Office/Desk Organization, Kitchen/Housewares Organization, Breakroom Products, Home Décor, Laundry and Bath Organization, and Back to School-to key decision-makers and ensured favorable contracts for the company.

(2-Year Contract)
Collaborated with CEO and marketing director on the Go-to-Market (GTM) strategy and social media marketing for Dig It Handwear and SPOTMYUV-lifestyle products (Dig It Handwear, a women's apparel and patented gardening/utility gloves, and SPOTMYUV, Sun Care product) across multiple U.S. and Canadian retailers. Led all facets of the CPG sales process by designing and executing GTM plans for brick-and-mortar and eCommerce.
*	Increased gross revenue by $1M+ within 1st year amidst Covid pandemic and achieved 6% revenue growth during 2nd year.
*	Launched products in Walmart, CVS, Meijer, Target, Costco, Zulily, and Amazon, expanding the business into Lowes Canada, and Home Depot Canada. Prepared SWOT analysis presentation while reviewing decks and pricing modules.
*	Coordinated promotional opportunities-including placement of products on Good Morning America and The View while engaging with the marketing director for placements on social media.
*	Strategized with buyers on promotional planning and marketing opportunities and liaised with director of operations, director of logistics, and CEO on supply chain, EDI, and forecasting.

National Sales Manager - Ethnic Hair Care & Cosmetics Manufacturer (6-Months/Contract)
Streamlined launching process of ethnic hair care, cosmetics, and CBD brands into national retailers (FDM) for the #1 independent ethnic hair care provider by leading GTM strategy and product presentation as well as analyzing trends/data insight. Unveiled and introduced a new ethnic hair care and cosmetics line into the mass retail market. Fortified accounts with major retailers such as Kroger, Rite Aid Drugs, Wakefern, Stop 'N Shop, and more.
*	Defined and developed wholesale and distributor pricing strategies while preparing and approving retail promotional calendars.
*	Nurtured close partnerships with retailers and product development teams to enable the formulation of innovative, creative, and effective pre-package displays for in-and-out opportunities and holiday gift packages.
VP of Sales - Independent Consumer Products Company (9-Month Contract)
Designed strategies to manage 13 SKUs across 5 markets (hair, bedding, insecticides, sporting goods, house, and garden) for the company that manufactures multiple products, including mosquito bands, bed bug traps, and protective mattress pads.
*	Hit a remarkable milestone of growing revenue to approximately $1.5M by implementing effective sales strategies and building strong customer relationships with Ace Hardware, True Value, Target, Kinney Drug, and O'Reilly Auto Parts.
*	Organized and showcased reports based on in-depth market, product, and brand analysis; contributed to 7 category reviews and buyer meetings.
*	Executed sales strategies to drive awareness of products and build contacts with key decision-makers, attending trade shows to stay up-to-date with trends.
*	Constructed and headed the successful launch of 4 products in the hospitality market, uncovering new revenue streams.

VP of Sales - Independent Consumer Products Company

Played an integral strategic role in creating and steering sales/revenue growth across multiple licensed product divisions in eCommerce and FDM. Oversaw and cultivated relationships with key accounts, including Dick's Sporting Goods, Modell's Sporting Goods, Costco, and Barnes & Noble. Discovered, identified, and fostered new accounts with companies-such as Rite Aid and Walgreens-to expand the company's account footprint.
*	Expedited growth of Amazon business by securing $2.5M YTD, leading licensed product launches, communicating with Amazon buyers, and conducting detailed cost and pricing analysis to maintain competitiveness with 3rd-party sellers.
*	Hired, trained, and directed independent representative groups and 3 in-house sales associates by establishing clear goals and setting up communication channels; regulated $6.5M in revenue by defining clear goals and monitoring progress.
*	Recognized and piloted Amazon strategy, effectively revitalizing and editing EB Brands' catalog and steering AMS campaigns, including keyword search, A+ pages, opportunity buys, and buy box wins that received an 87% increase.
*	Devised D/I program to foster a more inclusive and diverse work environment, reducing Amazon allowances by 95%.

Director of National Accounts

Recruited to establish and build the entire sales department from the ground up. Provided strategic leadership in the development and execution of the national/international retail and eCommerce/digital sales strategy. Cultivated and introduced unique sales and marketing programs across all US and Canada distribution channels (FDM). Enlisted and supervised a team of 30+ independent sales firms and brokers for distribution in FDM.
*	Grew overall sales by 80% in 4 years, enhanced sales volume by 35% in first year, and achieved 60% (2013) and 45% (2014) sales growth, earning positive recognition for taking sales volume to $3.5M+ in 4 years.
*	Boosted efficiency of product distribution base by 20% within first 6 months; exposed Zero Odor Pet to the pet market, generating 15% of revenue.
*	Navigated planning and launch of Zero Odor on Amazon-including creating brand pages-and received a top-selling brand ranking within the first few months of launch.
*	Drove new business development, securing new accounts that included Target, Amazon, Bed Bath Beyond, Wakefern, Canadian Tire, Walgreens, and Pet Retailers.
*	Opened new vertical markets such as auto, baby, and grocery; collaborated on all marketing efforts and strategized the rollout of Zero Odor's new product offerings (Zero Odor Nursery and Zero Odor Laundry).

Vice President of Sales

Find out detailed information about barry gasmer, National Sales Manager 

barry gasmer: National Sales Manager

barry gasmer

MIND READER INC

BMG SALES & SALES MANAGEMENT CPG CONSULTING

EB BRANDS, INC

ZERO ODOR LLC

Temple University