Content Marketing Manager

Developing strategies that drive traffic and engagement to increase brand promotion and sales.

Monitoring engagement and identifying audience behavior to improve upon targeted content.
Communicating backend roadblocks to development team to make for a more positive user
experience and increase productivity of database uploads by 63%.
Systemizing the launch of 2 additional verticals on cross-platform mobile apps and websites.
Training, overseeing and managing a team of over 15 content specialists and providing regular
performance feedback to optimize efficacy of product uploads.
Creating in-depth educational materials for new hires on best practices and company protocol.

Implemented website testing and leveraged data from Google Analytics to create curated
landing pages and improved merchandising strategies that led to an 18% increase in monthly
sales revenue.
Designed creative materials for e-commerce site and email marketing campaigns.
Created and managed e-commerce promotional calendar around key sales opportunities.

Spearheaded the upload of thousands of new products including photographing and editing

images, SEO and copywriting.

E-Commerce Manager

Imposed marketing and sales strategies at domestic and international trade shows (Project Las Vegas, Cosmpoprof Worldwide) to develop relationships, aiding in partnership growth of 200+
brands.
Increased brand visibility through data analytics and targeted growth strategy to increase
client sales by 24% within 3 months.
Conducted strategic competitor analysis and liaised client feedback to provide vital insight for

the product roadmap prioritization.
Promoted within 8 months due to strong managerial performance and organizational impact.

Manager of Brand Partnerships

Conducted manufacturing processes of hiking and cycling backpacks and accessories from ideation to shipment.
Led Amazon selling partnership and increased customer reach by 36%.
Developed comprehensive task lists and organized work flow to ensure critical production
deadlines were met without compromising quality.
Calculated amount of necessary raw materials needed for projected sales and provided
guidance to a team of 3 seamstresses, setting up personalized productivity goals.

Production Manager

Find out detailed information about Ian Lowe, Content Marketing Manager 

Ian Lowe: Content Marketing Manager

Ian Lowe

Wire Holdings, Inc

Fashwire Boutique l

Wire Holdings, Inc

Velo Transit l

Fashion Institute of Technology