BRAND, SALES, AND SOCIAL MEDIA MANAGER

Brand, Marketing, and Sales leader with a demonstrated ability to strategize, plan, and execute initiatives that meet or exceed expectations. Experience with ecommerce, analytics and metrics, social media, content planning, editing, campaign marketing, and knowledge on scaling sales with content marketing. An excellent communicator with powerful storytelling, able to succinctly and effectively communicate with purpose. People-savvy collaborator with the confidence to manage stakeholders and the polish to routinely influence an senior-level audience. Strong leader, successfully leading talented teams to manage high-visibility projects in a complex organization.

Define and execute the overarching marketing and sales strategy, leveraging a thorough understanding about how brand identity underpins marketing campaigns and drives business goals. Provide strategic direction and positioning of the organization that promotes, enhances, and protects brand reputation and enables the organization to become a partner of choice. Artfully articulate a framework which builds a strong and integrated marketing plan, sales, and social media strategy. Develop strategies to manage, execute, and optimize search marketing campaigns to meet goals, such as ROAS, CPC, CPA, etc. Create, deliver, and edit marketing and sales materials that are effective, relevant, and timely. Advise, design, and execute digital marketing strategies through Facebook, Twitter, Instagram, and LinkedIn. Increase platform growth and engagement with prospective customers to engage their social audience with brand. Generate new ways to re-package and distribute existing content. Identify and propose ideas and initiatives to help promote general awareness of the company brand. Drive traffic and engagement that translates to sales and brand promotion. Measure the results of marketing activity to inform future marketing campaign development.
Key contributions:
• Expanded Mortal Ventures in 40+ states from a Colorado-only brand.
• Consistently exceed quarterly and yearly growth goals, and produced double digit revenue growth YoY in the highly competitive beverage marketplace.
• Create and carry out strategic sales plans and market development to exceed revenue targets.
• Spearheaded R+D for prebiotic sparkling water line through stage-gate process.
• Increased social media followers 220% on multiple platforms with minimal marketing budget.
• Surveyed market trends and presented sales and brand strategy on weekly calls.
• Facilitated quarterly promotional events for 50 to 1,000 attendees.
• Implemented sale of new products to potential distributors to ensure consumer facing accounts had access to entire beverage portfolio.
• Developed strong relationships with key partners including local and national distributors and key thought leaders in local and national accounts.
• Conduct assessments of the business environment through analysis of consumer research, market trends, and competitor performance.

Planned, organized, scheduled, directed, controlled, and drove firm's projects.
Prepared project budget, tracked project costs, and monthly revenue and profit estimates. Communicated with customers and suppliers, and inspected projects to monitor compliance with the plans and safety requirements. Effectively communicated internally with the construction, development, and real-estate teams regarding status of all projects.
Key contributions:
• Consulted with 50+ customers to understand desires and help each owner meet individual property objectives.
• Interpreted job site supervisor's orders and led teams of three to five direct reports to complete work with 100% accuracy.
• Instructed teams on how to use tools and equipment safely and effectively.

703-628-8419
nicjohnson23@gmail.com
in/nicolas-johnson-16684b54
EXPERIENCE (cont'd)

PROJECT MANAGER

Set the strategy and direction for end-to-end marketing strategies to accelerate revenue growth and to ensure a high-performing marketing and communication organization. Directed teams in all facets of marketing from traditional (branding, messaging, advertising, public relations, social media, events, and collateral) to digital (web, social) to revenue marketing (repeatable, measurable processes for demand generation). Implemented KPIs and assessed the return on all of the marketing efforts. Provided tactical and strategic direction on advertising and lead generation initiatives for both online and offline channels. Acted as a trusted business advisor, helping customers effectively leverage products and services to maximize their results. Championed, developed, and drove revenue growth by meeting market-specific budget goals and KPIs. Led prospecting and sales strategies by driving sales presentations and assisting in proposal development, and identifying key growth opportunities
Key contributions:
• Originated, edited, and finalized all proposals sent to prospective accounts, while taking input from stakeholders and reworking copy though multiple drafts until approved.
• Built and directed four creatives to develop and deliver assets (advertisements, social media campaigns, logos, etc.) to new and current clients.
• Lead weekly and monthly project management meetings and creative reviews for prospective and current clients.
• Conducted market research to develop and implement creative campaigns with excellence.

NEW BUSINESS LEAD AND ACCOUNT MANAGER

Drove an overall approach to managing, creating, and governing content for digital products and programs from ideation through delivery, including program implementation and optimization.
Provided content leadership on projects, to include defining and supporting content inventories, digital content requirements, information architecture, comps/concepts, wireframes, content decks, editorial calendars, and content curation. Served as a digital content subject matter expert to partners, customers, and stakeholders. Created processes to manage, review, and prioritize content requests and assignments, site updates, and content system management.
Key contributions:
• Generated creative briefs for advertising campaigns in print, experiential, and social media.
• Utilized analytics, market data, and consumer research to continue to improve creative campaigns.
• Directed creative team when for online re-branding efforts for consumer facing websites.
• Managed client relations, by maintaining open lines of communication, establishing project timeline and expectations, and implementing bi-weekly meeting to ensure organization of creative team.

Previous positions as Intern at Red Tettemer O'Connell + Partners, and Account Manager at Liberty Business Consulting.

CONTENT MANAGER

Find out detailed information about Nicolas Johnson, BRAND, SALES, AND SOCIAL MEDIA MANAGER in Littleton, CO

Nicolas Johnson: BRAND, SALES, AND SOCIAL MEDIA MANAGER in Littleton, CO

Nicolas Johnson

MORTAL VENTURES

VOT CONTRACTING

VICTORS & SPOILS

CRISPIN PORTER + BOGUSKY

Virginia Commonwealth University

Virginia Commonwealth University Brandcenter