Design Director

As Design Director for Kali I oversee all product creation and make sure it aligns with our updated Brand values and
design philosophies. My primary tasks are to manage and execute all graphic design on all products along with
product creation and subsequent development to bring new products to market with an emphasis on safety and
technology. I am also heavily involved in tuning and revising existing products to meet consumer expectations and compete with competitors products from a functional and appearance standpoint. Basically, I touch everything we
make to elevate it as a product and position Kali as a competitive player in the helmet and body armor segment that
exceeds the expectations of riders who hadn't though of Kali as a legitimate option.

RESPONSIBILITIES //
• Create seasonal overarching color palette and graphic design strategies to be applied to hard goods and soft goods
• Manage and oversee product development and development tracking for hard goods and soft goods
• Work with the team and outside designers to create, develop, and bring new products to market
• Design and develop soft goods including knee pads, gloves, goggles, helmet bags, and undershorts
• Work with factories to solve issues in regards to tooling, production, costing and appearance
• Work with Marketing to develop messaging, positioning strategies, and over arching communications
• Create and manage all graphic tech packs for all products to be sent to vendors for samples and mass production
• Work with executive team on fob costing and retail pricing of existing and new products

As the only product graphic designer on staff it is my job to create world class colors and graphics for the entire range of Cervelo Bicycles.


RESPONSIBILITIES //
• Create overarching color palette and graphic concepts each model year that support Cervelo Brand values
• Using my experience and connections develop one off pigments and colors that can be sourced by factory
• Create mock ups for presentations as well as all production artwork
• Create, manage, archive and rev control graphic tech packs from sample phases through to mass production
• Work with product management and factories to create and implement yearly graphic timelines to drive meeting
samples, photo shoot samples and approval samples
• Set up and drive C&G kick off meetings as well as weekly design reviews with marketing and product management
teams
• Present color and graphic strategies at yearly Market leaders meeting to communicate model year direction
concepts
• Photograph all sample frame colorways to be used for presentations
• Create concept and production art for Team Jumbo Visma road cycling team
• Work with factories to solve any production issues in regards to color, placement, substitutions, or pigment sourcing
• Create and manage all bike Visual Line Plans
EMPLOYMENT HISTORY //

Graphic Designer

As Director of Graphics it is my goal to ensure an overarching graphic direction for all bike categories and compo-
nents. It is my job to make sure the colors and graphics of these products are industry leading, progressive, and timeless while staying true to the brands vision and mission. Its my duty to make sure the design team, factories,
developers, product managers, purchasing and subsidiaries all work in harmony and transparency. The sum of this is to create lust worthy products that adhere to a process via design gates and design direction that ensure on time
delivery to market for riders around the world to enjoy for a lifetime.

RESPONSIBILITIES //
• Work closely with creative team to ensure design vision strategies and day to day operations
• Manage and direct a team of packaging, component, and bike graphic designers
• Create and implement cross functional time lines and strategies
• Engage cross functional communication and work flow between different product teams
• Develop and implement project lists across the graphics team
• Work with Global Marketing and Sports Marketing on promotional one off bike & or helmet graphics
• Develop color research and trend analysis time lines and implement a process and multi year strategy
• Work with factories to solve issues in regards to paint, decals, SOP's, production throughput and some costing
• Work with factories to set time lines for sample and production batch dates for on time production and delivery
• Create presentation agendas for internal reviews
• Work with facilities to design and create uniquely designed meeting rooms
• Always have fun and always maintain a smile on my teammates faces= work hard and play harder

Director of Graphics

Manage design group deliverables and oversee graphic design direction on bike components and all bike categories
including:
• Performance road
• Performance mountain
• ATB
• Fitness and Urban
• Women

RESPONSIBILITIES //
• Oversee the implementation of the corporate style guide to manage our packaging line.
• Develop and implement overarching graphic strategies for the bike graphic and component teams
• Work cross functionally with apparel to develop over arching company wide color palette for bikes, apparel, hard
goods, and components
• Develop and implement cross functional processes for graphic design work flow
• Develop presentation agendas
• Present team work at large internal meetings/ reviews

Graphic Design Manager

Find out detailed information about alain lanusse, Design Director 

alain lanusse: Design Director

alain lanusse

Kali Protectives

Cervelo Bicycles

Specialized Bicycle Components

Specialized Bicycle Components

Academy of Art University