Divisional Manager, International

MBA professional with 11 years of Brand Management and Marketing experience on both the agency and client side
including 9 years of retail business experience with diverse expertise in brand management, strategy, marketing,
ecommerce, merchandising, product development, licensing and operations in both domestic and international markets.

• Global category manager for largest brand and second largest category within the Fossil Group portfolio with $200 million in sales volume
• Set global strategy for smartwatch category focused on driving sales and margin through product development, assortment planning, pricing, direct to
consumer (364 stores globally + ecomm) product marketing and merchandising direction.
• Execute global strategy through coordination of a team of global merchants, planning, product development, design, visual merchandising, store
operations, marketing, ecomm, and analytics.

Global Manager with international P&L responsibility for an emerging $15M smartwatch brand leading strategy & execution of a cross-functional team of ecommerce, marketing, planning, design, product development, social media,
and UI/UX design as well as external partners and agencies
• In charge of brand and marketing strategy + merchandising, pricing, and channel strategy + product roadmaps & development + research & customer
insights + GTM strategy & execution

Divisional Brand Manager

Responsible for implementing a brand new business division and $300M + revenue stream from scratch that did not exist previously and had no existing
operational support
• Leader in implementation of core processes to support new product type + sell-in new strategy to key licensing partners and internal stakeholders + project management & GTM strategy for Fossil Q and Michael Kors Access

Assistant Brand Manager

Americas regional brand manager for both the wholesale and Watch Station
International retail business for Burberry Watches & Emporio Armani Watches and Jewelry. Major wholesale partners included Nordstrom, Macys, Dillards,
Neiman Marcus, and others.
• Responsibilities included regional brand strategy + sales analysis & assortment
planning + wholesale product sell-in & sales team support

Senior Merchant

• Team of two that managed the global Emporio Armani watch and jewelry business and launched Emporio Armani Swiss Made collection
• Global GTM strategy and support, assortment management, product
development, sales analysis, pricing and margins, creative asset development
(training, packaging, fixtures, visual merchandising guides, product photography), marketing budgets and planning, licensor relationship
management

Global Brand Specialist

• Sports & Entertainment marketing account manager for Advance Auto Parts,
H-E-B, Metro PCS, Ram Trucks
• Strategy development based in syndicated and custom consumer research, billing, forecasting, budgeting, ROI measurement, qualitative and quantitative
sponsorship reviews, experiential tour development and management

Brand Manager

Find out detailed information about Laura Ainsworth, Divisional Manager, International in WIMBERLEY, TX

Laura Ainsworth: Divisional Manager, International in WIMBERLEY, TX

Laura Ainsworth

Fossil Brand, Smartwatch Category

Misfit Wearables

Connected Devices Group

Burberry & Emporio Armani

Burberry & Emporio Armani

THE RICHARDS GROUP

THE UNIVERSITY OF TEXAS

THE UNIVERSITY OF TEXAS AT AUSTIN