is a consulting firm in the government sector headquartered in Las Vegas, NV.
• Hired to launch a full re-brand of the company which included a full integrated marketing communications plan, a go-to market plan for new services, a fully re-designed website, and all new content which included white papers, social, video, podcasts, and more.


Integrated Marketing Communications Manager	June 2021 / June 2022
Roswell Park Comprehensive Cancer Center is a research hospital in Buffalo, NY with an in-house marketing agency.
• Manages all content for TV, radio, email, print, transit, digital, social, direct mail, and billboard media activations to ensure consistent
brand look and feel.
• Create and implement strategic marketing plans for various service lines, which include everything from large-scale campaigns with $200k
budgets to small projects for various departments.
• Lead all event marketing which includes partnerships with the Buffalo Sabres as well as brand-led events hosting over one-thousand
attendees.
• Plan, curate, design, and write customer engagement focused content for social media channels.
• Design, update, and maintain collateral that ranges from FAQ sheets, brochures, flyers, posters, banners, etc. on 22 campaigns.
• Collaborates with several sub-brands to cross-promote events and services.
• Proposes and manages over 20 budgets to support unique service lines.

Marketing & Communications Manager

• Acted as primary point of contact and lead strategist for all agency client engagements, from initial discovery through campaign delivery.
• Created briefs, planned budgets, developed scope of work, budget, campaign timelines, and in-depth reporting.
• Conducted branding and identity work, established tone of voice, positioning, and strategy.
• Hired, on-boarded, and managed a Digital Marketing Associate and two interns.
• Managed campaign budgets for 10 clients with a combined spend of $3M, and negotiated vendor pricing to impact bottom line.
• Worked with clients to define business goals and establish subsequent marketing objectives, and thereafter customized in-depth monthly
reports to highlight growth and opportunities.
• Collaborated with vendors to manage out-of-home and trade show advertising, which included placements, creative, budgeting, and scheduling.
• Planned and curated content for regular social media posting, and grew a boutique food shop's social media following by 700%, and by
5000% for a luxury product client.

Marketing Specialist

Spearheaded all marketing initiatives for the five companies, which included maintaining the website, content creation, trade shows, event
planning, request for proposals, sales decks, and all sales collateral.

Find out detailed information about Gretchen Rosenberger,  in Buffalo, NY

Gretchen Rosenberger: in Buffalo, NY

Gretchen Rosenberger

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