Market Research Analyst

As a startup tech company, Epal, Inc. is the largest freelancing platform for gaming in the western countries
Design and implement high-impact research to support a number of cross-functional teams, including product and marketing.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors
affecting product demand by using Google Analytics, Sprout Social, etc. and statistical packages such as SPSS, SAS, Matlab.
Measure the effectiveness of marketing, advertising, and communications programs and strategies through HubSpot and some similar
tools.
Familiar with and put in PPC advertising via Google and Facebooks self-service advertising platform, responsible for the social media such as Instagram, Facebook, Twitter, etc.

As a pan-psychology media brand in the initial stage, UP Psychology provides general users with free high-quality psychology-related
contents to lead them into the world of psychology.
Participated in the collection and sorting of psychological experiments and researches, and produced content that is easy for ordinary
readers to understand by combining professional psychological knowledge with social issues, movies, etc.
Established database containing researches on various mental illness, to provide academic support for other content creators.
Organized and designed psychological scales to help users understand their own psychological problems.
Initiated many academic exchanges within the company to discuss latest researches in psychology to ensure we can provide up-to-date
knowledge to our users.

Project Manager

Dallas, TX
Developed many successful campaign plans for big Chinese companies with overseas expansion needs, such as Country Garden and Geely Automobile Holdings Limited.
Utilized various approaches such as market research, user research and competitive product analysis to determine the promotion
strategies of different customers, to provide them with efficient overseas promotion.
Produced high-quality promotional articles on multiple topics on the content platform to attract potential customers.

Content Marketing Intern

Find out detailed information about Qiaer Zhang, Market Research Analyst 

Qiaer Zhang: Market Research Analyst

Qiaer Zhang

Epal, Inc

UP Psychology

Co.Media Marketing & Consulting

Boston College

University of California