Marketing Specialist - Content Creator

Organized festival merchandise inventory by conducting a detailed excel spreadsheet with over 50 products
that were sold and displayed to over 7,000 people.
? Operated the festival website by utilizing WordPress that involved updating graphics, ticket prices, language
and blogs.
? Maintained 25 sponsorship contracts that involved social media posts, advertising placement in marketing
collateral, website content, emails and blog posts.
? Coordinated with festival vendors and influencers to promote products before the event to enhance social
media engagement and increase ticket sales.

? Create marketing collateral such as brochures, posters, flyers, and web graphics that help bring in approximately 65,000+ people into the Tasting Rooms annually.
? Formulated ideas and strategies on a monthly basis with the Marketing team to help increase Tasting Room
and e-commerce sales by 50% from 2018 to 2020.
? Designed 4 eye-catching wine carrier boxes that are displayed in over 400+ liquor stores across New York
State which resulted in a 15% increase in wholesale sales from 2020.
? Collaborated in the rebranding of our 35 wine labels that are displayed to 1,000+ people on a weekly basis
online and at the Tasting Rooms.

?   Utilize insights and analytics to help grow social media platforms by 13% from 2018 to present.
?   Conduct marketing emails that are sent out to over 46,000 contacts 3 times per week with an average of 15%
open rates.
?   Assist in Customer Service by engaging with an average of 5 customers per day via telephone, email or online
chat.

LEADERSHIP EXPERIENCE
Adirondack Winery and Adirondack Wine & Food Festival	Queensbury, NY
Marketing Specialist	September - Present
? Trained Marketing Assistant on daily tasks such as updating marketing signage templates, running reports,
and updating website content.
? Controlled Merchandise Tent at the Adirondack Wine & Food Festival that had 7,000 attendees in 2019 and had a record breaking $11,000 in merchandise sales.
? Coordinated seasonal photoshoots and videos by conducting shoot sheets, contacting models/influencers, and delegating tasks to Marketing Assistant.

Marketing Assistant

Find out detailed information about Mackenzie LeVan, Marketing Specialist - Content Creator in Saratoga Springs, NY

Mackenzie LeVan: Marketing Specialist - Content Creator in Saratoga Springs, NY

Mackenzie LeVan

Adirondack Wine & Food Festival

Adirondack Winery

Adirondack Winery

St. John Fisher College