Product Marketing Manager

•  Facilitate growth of product brands with carefully planned, targeted strategy, positioning and messaging
•  Generate leads and spearhead high level marketing campaigns, foster compelling brand experiences
•  Conduct process of creating and developing brand tone and voice, messaging, essence and story
•  Manage campaigns for go-to market strategy, product launches, website relaunches, and key product updates
•  Develop visual brand narratives with meaningful content to directly engage target audiences, driving brand integrity
•  Provide copywriting and editing for web, digital content, social media, blogs, press releases, and other various outlets
•  Create value proposition design to increase conversions and effectively communicate product value
•  Implement highly targeted display and remarketing campaigns to generate interest from existing and new audiences
•  Manage full-fledged multichannel social calendar with coordinated strategic pushes, successfully growing organic reach
•  Maintain and schedule email system with custom digital campaigns, analyze results
•  Research trends, perform competitor analysis, test components, compile results to improve and enhance product brands
•  Coordinate with development team to ensure product value is being communicated effectively across marketing channels

•  Establish and manage brand positioning, messaging, and voice, integrate brand standards cohesively across all channels
•  Provide brand strategy and creative direction on marketing initiatives for various clients and accounts
•  Create effective visual solutions and assets to engage audiences and drive brand awareness
•  Source and develop content ideation for clients and brands, conducting research and oversee creative processes
•  Writing and creating original digital content for marketing outlets and leads
•  Manage and create presentation design for important marketing and public relations events

Creative Marketing Manager

•  Manage and oversee all brand content creation and implementation across all print and digital platforms for B2B publications
•  Design and manage full monthly print publication, plan and oversee all related marketing and promotional content
•  Interface directly with range of clients on creative projects, creating custom advertising and strategic branded assets
•  Manage web content and create custom email marketing campaigns, provide analytic performance reports
•  Coordinate with sales and marketing teams to plan and execute content for all events and strategic touchpoints

Brand Manager

Find out detailed information about Sam Mustonen, Product Marketing Manager 

Sam Mustonen: Product Marketing Manager

Sam Mustonen

VIANET MANAGEMENT

CAUSE & EFFECT MARKETING

GREAT AMERICAN MEDIA SERVICES

Grand Valley State University