Campaign Manager

Manage end to end influencer marketing campaigns which included building a program strategy, talent searching,
negotiating rates, coordinating product delivery with third-party vendors, drafting legal contracts and creative briefs,
reviewing and approving content, and performance reportings
? Develop strategic partnerships with clients including Shark Ninja, BoxyCharm, Netflix, and Hard Rock Cafe Worldwide
to and plan influencer marketing campaigns for promotions, product launches, events, services and more
? Scale influencer marketing programs on Youtube, Instagram, Tiktok, Twitch, and other media publications
? Research and current social/ influencer trends and implement creative ideas and learnings into client strategies

Managed strategy and execution of influencer marketing campaigns for key clients, including Samsung, Pinterest,
Dyson, and L'Oreal to provide detailed insight on industry trends, target market, consumer behaviour, and etc.
? Performed market research with previous engagement data to identify macro, mid, and micro-influencers and negotiate
rates based on their social presence
? Planned campaigns including setting timelines and deliverables based on client's KPIs and the associated budget of
$550k+
? Build and maintain a positive relationship with influencers and talent contacts to foster long-term partnerships between
the brand and high performing creators

Campaign Associate

? Maintained Airtable holiday calendar, and updated with relevant events for use in posts, advertising, and newsletters
? Grew 20% in followers and 87% in engagement across EWL's LinkedIn, Instagram, and Twitter channels
? Monitored media performance across platforms to identify trends and pain points that resulted in long-term strategies

VOLUNTEER

Developed marketing and communication plans and connected GotLanded's product to the audience while managing
product presence on various websites to educate our users on services and partnerships
? Created organic content and organized social media calendars based on the performance analyses of the company's
LinkedIn and Instagram platforms, which led to a 200% increase in impressions quarterly

Social Media and Growth Marketing Intern

Find out detailed information about Salina Li, Campaign Manager in San Francisco, CA

Salina Li: Campaign Manager in San Francisco, CA

Salina Li

Influur

AspireIQ

Education without Limits

GotLanded

San Francisco State University