Associate Manager, Consumer Activations

Increased social following by over 20% over the span of first quarter.
Develop oversee new product launches on Amazon and DTC.
Lead POC in influencer marketing program, securing mid- tier/micro-
influencers for quarterly pulses.

Key achievement: Launched a new product within our curated vitamin packs.

Increased sales by 35% over the course of two quarters.

Developed and oversaw exclusive new product + retail partnership with Target
set to launch 3/27.
Lead POC in influencer marketing program, securing mid- tier/micro-influencers for quarterly pulses like Katie Sturino, Niko Valdes & HappilyEvansAfter Family

Associate Brand Manager, DTC

Key Achievements: Lead POC for DTC Website creation and launch in 2020 -	increased brand awareness by over 50% and gained regular customers within
affiliate program.
Secured multiple high-profile influencers like Elwa & DressYourFace for social
media promotional campaigns. Landed exclusive bridal feature in Harper's
Bazaar.
Mobile: 818-599-8012
melnin@yahoo.com
EXPERIENCE

Digital Marketing Consultant

Key Achievements: Lead 2020 brand relaunch and new Heritage collection
launch which sold out in the first two weeks being online. Created social media

driven marketing campaigns for new promotional ventures, BFCM & Holiday
gifting. Increased sales and brand awareness by 12% Created & executed email

marketing campaign that generated over 15% in sales in one weekend.

Digital Marketing Manager

Key Achievements: Successfully negotiated 6 month activation with macro-
influencer Erica Lauren & Fashion Nova.	SKILLS
Secured campaign with Audi within our travel / wellness niche.
-Natural Leadership Skills
Content creation for social media channel Instagram, Facebook, Tik Tok &   -Conflict Resolution
Pinterest. Grew overall social presence by 120%.	-Critical Thinking
-Data Analysis
Freelance Graphic Designer (Freelance)	-Content Creation
-Email Marketing

Senior Account Manager (Full Time)

EDUCATION
Lead POC for content creation	California State
University, Northridge
Tripled social media presence and following within 18 month window.

Digital Marketing Associate

notable interior designers.
Content creation for email marketing regarding social media campaigns,
promotional sales, new blog posts, showroom openings, new arrivals, etc.
Website maintenance: creating copy for blogs and showroom updates.
Drafted, editted and sent over 300 pitch decks, emails and press kits for design
quarter in WeHo.

Manager of all social media accounts for LCDQLA & 6

Find out detailed information about Nina Melconian, Associate Manager, Consumer Activations 

Nina Melconian: Associate Manager, Consumer Activations

Nina Melconian

Vytalogy Wellness

Pharmavite

Frontier Heritage

Bhansali Jewelry

Blogist Co

Felina Intimates

Tamar Mashigian PR & Marketing

California State

Pepperdine University