Independent Sales Representative

As an experienced and innovative account executive, I have successfully built relationships and
managed national retail accounts in the sporting goods industry for more than 20+ years. My efforts are aimed at clarifying the needs
of customers and offering effective solutions to satisfy their goals. I am also responsible for developing profitable offers and strategic
planning for the sale of products and services. I successfully operate all aspects of account management, generating new ideas and
business opportunities. I demonstrate effective and detailed communication, as well as efficient time management and prioritization. I
thrive in cross-functional team environments and enjoy inter-department engagements responsible for producing cultural and financial
achievements.

- Southern California, Arizona, and Las Vegas area
? Cultivate relationships, create technical product presentations and conduct product launches for multiple brands in the performance running, outdoor and water-sports markets.
? Manage national accounts: Zappos and Road Runner Sports, in addition to 200+ retail and online specialty stores.
? Plan, prepare and execute seasonal account meetings for extensive list of categories, such as footwear, apparel, accessories,
and socks.
? Develop product assortments to achieve financial metrics for sales volume, sell thru, gross margin targets, inventory
management, and cancellations/returns based on each brand's strategic goals.
? Collaborate with cross-functional departments to implement marketing objectives and account engagements, such as product
demonstrations, staff trainings and consumer events.
? Support all segments of the business with excellent customer service to fortify alliances and brand awareness within territory.

Responsible for creating incremental sales growth of ASICS America's On-Line Wholesale business within existing and new
accounts.
? Monitored digital selling environments and identified risks/opportunities for ASICS Wholesale and Direct to Consumer
revenue strategies. Actively worked to align internal stakeholders and build consensus for program mission and capabilities.
? Contact point for 3P entities used to drive on-line sales for ASICS. Responsible for identifying gaps in ASICS digital assets
and correcting product listing issues on Amazon Marketplace. Extensive knowledge of both Amazon Vendor Central and Seller Central platforms.
? Worked directly with ASICS Direct to Consumer team to elevate ASICS online brand strategy. Led new business processes
from ideation through infrastructure business case development.
? Actively involved in UMAP monitoring, policy revisions and enforcement to ensure positive brand health and revenue
growth.
? Played an integral role in development and execution of new retailer distribution agreements. Worked with cross-functional
internal teams (IT, Legal, Credit, Sales, DTC) to ensure the timely and successful delivery of ASICS strategic objectives.
? Developed and implemented a drop-ship program. Coached account representatives through process from evaluation to execution. Identified new opportunities and extensions of drop ship business.

Sr. Manager - US Digital Sales and Business Development

Responsible for overall business performance and implementation of seasonal objectives for Amazon, Zappos, Running
Warehouse, Tennis Warehouse, Road Runner Sports and Academy Sports. Required to achieve metrics for sales volume, sell
thru, gross margin targets, inventory management, and cancellations/returns based on ASICS strategic goals.
?   Initiated and coordinated development of action plans to penetrate new markets and incremental growth opportunities.
?   Maintained long-term relationships with buyers, while connecting with key business executives and stakeholders. Acted as a
liaison between customers and cross-functional internal teams to ensure desired results.
?   Contributed information to market strategy by monitoring competitive products and reactions from accounts.

Account Executive - Apparel & Accessories, On-Line Channel

? Primary conduit between Apparel Product Marketing, Sales Department, Alliance Partners and key customers.
? Responsible for the implementation and management of each key account's apparel and accessories plan and product
presentations, including the merchandising mix, the marketing components and the sell-in process.
? Developed account specific business plans which included growth strategy, marketing support, service expectations,
presentation/call frequency, merchandising mix and retail marketing investment.
? Collected market intelligence including retail trends, fashion and performance trends, competitor information and other
market data to aid in the decision process of each season's line creation.

Director of Merchandise Sales - Apparel & Accessories

Responsible for overall business performance of the ASICS AP apparel collection. Including creating a mutually beneficial
business development path with an Alliance Partnership model.
? Managed line planning and seasonal product introductions into the marketplace, pricing and product creation process for the brand, including silhouette/style/color plan, wholesale/retail pricing strategies and gross margin targets.
? Established strong relationships with ASICS sales force. Developed and maintained collaborative communication with key
sales members to secure purchase orders, sell-in strategies and all aspects of account management.
? Created and communicated visual and strategic presentations for all major account meetings and sales meetings. Worked
directly with management and buyers at key retailers such as LFL, Finish Line, TSA, Nordstrom, REI, Amazon and Zappos.

Brand Manager - ASICS Active AP Apparel

- ryka
? Oversaw performance of the $30M+ ryka brand, including managing and developing the image and positioning in relation to competitors, P&L, and seasonal product introductions into the marketplace. Managed line planning, pricing and product
creation process for the brand, including model introduction, seasonal flow plan, sizing strategy, wholesale/retail pricing
strategies and gross margin targets.
? Managed relationships with celebrity spokesperson, Kelly Ripa, and various licensing partners, to strategically increase brand
awareness. Directly responsible for overseeing third party apparel product integrity and approval processes.
? Worked in collaboration with the VP of Marketing to execute seasonal advertising campaigns, retail promotions and collateral materials.
? Created and communicated visual and strategic presentations for all major account meetings, sales meetings and distributor
summits. Worked directly with management and buyers at key retailers such as QVC, DSW, Dick's Sporting Goods,
Nordstrom and Zappos.

Brand Manager

Private Label and Special Make-up Manager. Responsible for entire process from design conception to shipping, which
accounted for 50% of company sales volume. Directed a Product Design Manager and Production Manager as part of
corporate PL/SMU team. Worked in conjunction with President and Sales Representatives to ensure sales projections and customer's needs were achieved.
? Responsible for seasonal line presentations for major accounts, such as Dillards, Nordstrom, 24 Hour Fitness and SOMA.
? Account Manager, for The Marmaxx Group, Inc. Responsible for creating specialized collections and items for customer
based upon sales analysis, target cost and trends in the market. Created profit reports for managing off-price and excess
inventory. Required to forecast volume and maintain/increase multi-million dollar annual sales projections.
? Developed strategic sales and marketing objectives, established sales territories and quotas, managed budgets and evaluated
sales performance in conjunction with National Sales Manager. Created sales opportunities within current segments and developed strategies based on new and evolving market segments.

Corporate Director of Sales

Find out detailed information about Aiyana Alvear, Independent Sales Representative in Laguna Niguel, CA

Aiyana Alvear: Independent Sales Representative in Laguna Niguel, CA

Aiyana Alvear

A&I Solutions

ASICS America

ASICS America

ASICS America

Hybrid Apparel

American Sporting Goods, Inc

The Marika Group, Inc

UCLA