Fashion

Lifestyle

Streetwear

Tech

Senior Director of Content Marketing

- Conceptualize and oversee the direction of marketing campaigns and initiatives across social media, public relations and new product releases for 40+ brands.

-   Develop strategies and efficiencies for all Wheel Pros entities, including in-house brands Hoonigan, Throtl, 4 Wheel Parts and more. Direct management and leaders toward successful financial and brand awareness decisions through analytics.

-   Work alongside directors, managers and departmental stakeholders to create dynamic plans and initiatives for events, activations, global press releases and more.

-   Train new and existing employees post-acquisition on best practices for social media and communications efforts. Develop protocols for seamless integration of workflows across web and social content platforms.

- Oversaw content development for burgeoning editorial-based initiatives. Produced, executed and administered editorial tasks across the editorial and creative teams.

-  Strategized and directed the content for HYPEBEAST entities like HYPEGOLF, HYPEBEAST Car Club, HYPEGOLF Japan, The Berrics and more. Utilized existing platforms for content marketing: website, social media accounts, activations and print.

-  Conceptualized business strategies to see success across all editorial projects, and then planned with management on opportunities and headwinds for business growth.

Editorial Development Manager

- Trained, taught, and coordinated the education of all editorial practices including new protocols, processes and strategies. Assisted in the development of senior staff for their training techniques to their teams.

- Managed a dynamic team of 14 creatives internationally within the realms of news reporting, feature writing, photography, video production, podcast recording and social media posting.

- Assigned and delegated projects and initiatives across three countries and four separate time zones. Wrote, produced, edited and published content.

Senior Editor / Managing Editor / Editorial Project Manager

Find out detailed information about Edward Eng, Senior Director of Content Marketing in Irvine, CA

Edward Eng: Senior Director of Content Marketing in Irvine, CA

Edward Eng

Wheel Pros

HYPEBEAST

HYPEBEAST

University at Buffalo, State University of New York