Bachelor's Degree of Naval Architecture and Shipbuilding

E-commerce Catalog Manager

Iliasda Muhammad
(she/her)

E-commerce operations manager

with 6 years of experience in fast
paced,	multinational	industry.

Comfortable	in	dealing	with
ambiguous situations and able to

drive projects to successful ends.
Involved in product improvements

/   automation,	documentations,
project	management,	team

management,	also	worked	on
many complex problem solvings,

decision makings, data analytics
and	data	massaging	for

development	of	the   business
opportunities.


Details

iliasdamuhd@gmail.com
+60133038623

Kuala Lumpur, Malaysia

Availability


1 month

(Product merchandising, master data management, and process automation)
? Responsible for managing the Data Entry and Inventory Mapping Team of all
Reebelo domains and making sure KPI targets are in line with company goals.
? Showcasing all work done in the mapping process to Reebelo websites strategically.
? Proposed process automation to minimize manual process done by team that can result in an increase in the number of inventories mapped and proposed
structured category tree to better categorize products.
? Accomplished all monthly targets set by higher management in 3 consecutive months.
? Introducing proper team management tools (Jira) for the team to iron out the prioritization process and documenting processes in Confluence to speed up the learning process.

(Post-Purchase; Cashback Validation Operations)
? Responsible for overseeing all operational activities of all 9 domains are at its
best and keeping team members motivated and measured in line with company
targets and performance standards.
? Make sure KPIs stay above target and any gaps in performance or quality are quickly identified and addressed.
? Worked with senior stakeholders and made important strategy decisions, planning and lead execution.
? Make sure work is done appropriately through smooth workflow and all SOPs are updated frequently according to business needs.

Operations Manager

(Product catalog management, machine learning, and process automation)
? Supported 5 categorization teams consisting of more than 30 team members by improving team's productivity efficiency through better in-house tools and categorization processes.
? Injected improvement ideas to the technical team's timeline and proposed more than 30 features and released within 4 years and speed up efficiency by 50%.
? Continuous improvement discussion with 5 Categorization Team Leads and developed agreed workflows and SOPs to support Categorization Department
and for stakeholders' reference.
? Comfortable to use Google Analytics, DataStudio, Power BI, Amazon Athena to extract huge amounts of data from databases for analysis purposes. Prepared
categorization monthly report for C-Level discussion.

Team Lead of Product Categorization
? Motivated team in achieving desired results on OKR scoring targets and delivered
Product Owner enquiries.
? Led and managed a project of Revamping Category Tree consisting of 15000 categories in all 7 SEA countries and supporting 5 seniors team members in competitors' analysis, action items and decision making.
? Arranging & chairing team's scrum ceremonies with high agility. Using Kanban board to visualize and analyze team's performance. Delegated daily workloads
for team members and finding great balance between company goals and team's
personal growth.
? Led team's performance review every term based on company's set of core and

professional competencies. Experienced in hiring 5 new team members within 8
months.

Specialist of Product Categorization

Find out detailed information about Iliasda Muhammad, E-commerce Catalog Manager 

Iliasda Muhammad: E-commerce Catalog Manager

Iliasda Muhammad

Reebelo Malaysia Sdn Bhd

ShopBack Cashback Sdn Bhd

iPrice Group Sdn Bhd

University of Kuala Lumpur