Consumer Brand Marketing Manager

n   Establish brand stories with the VP of marketing and execute photo and video shoots for seasonal content.

n   Grow the brand presence and generate revenue by working with internal and external teams to create content for e-commerce site, email and social media platforms.

n   Identify new opportunities to connect with the brand's consumers and lead the team in executing new
initiatives.

n   Manage budget to ensure all needs are met for the consumer marketing team.
n   Plan content calendar and product support based on seasonal needs and inventory.

n   Establish a successful social media strategy for the brand and oversaw the day to day of the social media
channels, including growing the Instagram to over 50k followers, and exceeding set KPIs.

n   Collaborate with the internal team and external agencies to create content for web, email and social channels.

n   Liaise with the PR team to promote the brand in both print and digital publications as well as with influencers.

n   Supervised the social media team including video editors.
n   Developed new strategies for both YouTube and Instagram to grow brand awareness including writing and producing an original show.

n   Managed all interactions with consumers on the Hometalk Facebook page.

n   Established the original Facebook Live strategy and managed Facebook Lives.

n   Grew the Hometalk Facebook page following from 1 million to 5 million and created a strategy to grow the Hometalk TV Facebook page from nothing to over 1 million in a year.

n   Analyzed data daily and weekly for all channels to keep strategy up to date.

n   Launched a chatbot and developed the content strategy for the Hometalk Facebook page.

Head of Content Strategy and Social Media

Find out detailed information about Lana Neuman, Consumer Brand Marketing Manager in Philadelphia, PA

Lana Neuman: Consumer Brand Marketing Manager in Philadelphia, PA

Lana Neuman

Dansko

Hometalk

Temple University