Head of Online

All responsibilities of Senior Online Trading Manager as well as the below.
• Winner of E-commerce brand of the year 2021 across Alshaya Group.
• Support in defining the strategy for Pottery Barn MENA business whilst owning strategy for Pottery
Barn E-commerce business across MENA.
• Support other brands in the Home Furnishing division in creating and driving their strategies.
• Responsible for identifying and driving implementation of new ecommerce/performance marketing
strategies to drive continuous improvement for all Home Furnishing Brands.

• Own E-commerce omni-channel commercial strategy to deliver P&L targets for Pottery Barn in MENA.
• Responsible for defining and driving Performance Marketing strategy with Central
Marketing team for all Home Furnishing Brands (Pottery Barn, Pottery Barn Kids and West Elm) in	 Contact details
MENA.	Apartment 209
• Achieved 2021 full year Gross Sales and Profit targets by week 46 for Pottery Barn MENA.	Al Samar 1
• Currently manage team of 7 (2 Online Category Managers, 2 Online Merchandisers, 1 Online	Green Marketing Manager, 1 Online Marketing Exec, 1 Online Co-ordinator).	Dubai
• Lead trade updates for Pottery Barn with Leadership, Host Brand, Home Furnishings Division and	+971 5067 825 86
Central E-commerce teams.
• Lead daily trade analysis for Home Furnishings E-commerce brands.	idrishussain19@hotmail.
• Manage relationships and work collaboratively with key stakeholders to drive Ecommerce metrics	co.uk
(Host Brand, Leadership, I.T Development, Retail, Logistics, Planning and Marketing Teams)
• Work with Brand Team to define promotional calendar, ranging opportunities and ensure maximum	 References
availability.	Available on request.
• Responsible for online launch of Pottery Barn into new markets.
• Designed and implemented new ways of working/reporting for Performance Marketing and Category/Product Performance. After educating other brands in Alshaya Group via seminars, this has
now been adopted as standard practice.
• Designed analytics dashboards and reports to drive performance and continuous improvement for
both Online and Retail businesses, working with central analytics team to implement. Analytics and Reporting has also now been adopted across various Alshaya Ecommerce brands.
• Defined and delivered on-site, Performance Marketing and CRM tests for all Home Furnishing
brands to achieve optimal customer experience with support of Central functions.
• Identify required features and functionality required to drive performance leading to collaborative
work with I.T and teams for implementation.
• Coached and developed knowledge of Home Furnishing Division and various other Brand Teams
across Alshaya Group regarding online trading, reporting, performance marketing and Pottery Barn
ways of working.

Senior E-commerce Trading Manager

• 1 direct report.
• Achieved sales target and broke yearly, monthly and daily record for online sales for PAYM, SIMO
and Business agreements 2 years running.
• Constantly collaborating with internal stakeholders to drive and optimise online performance such as
commercial, digital, brand, social marketing, online optimisation and analytic teams with requirements
and priorities to support online sales channel.
• Support in strategy building for Online and Digital functions with 3rd party agencies such as
promotional execution with Essence, optimising organic ranking with Query
Click, optimising sales journey with Tesco.com team and creative execution with Whippet.
• Manage online sales chat campaigns (LivePerson)
• Manage content management system for Tescomobile.com (WordPress)
• Manage launch of new handsets on the Tescomobile.com
• Use Google Analytics and Adobe Analytics to plan and action on-site trade related changes as well
as purchase flow changes.
• Support in online forecasts for Post Pay, Pre-Pay and Sim Only products.
• Create weekly trade reports to communicate performance to leadership teams.
Work Experience cont.

Idris Hussain: Head of Online

Idris Hussain

Pottery Barn

Pottery Barn

Slough/Welwyn Garden City

O2 Telefonica (Sheffield and Luton)

Adobe Systems (Maidenhead)

Rough Hill (Sheffield)

Vodafone (Sheffield)

McDonalds

Phones 4 U (Sheffield)

Sheffield Hallam University

Sir John Lawes High School