PRINCIPAL MARKETING ANALYST, ADVANCED ANALYTICS - ENTERPRISE ANALYTICS & DATA SCIENCE

Manager with experience driving exponential growth through online data-driven initiatives, & conversion rate optimization.
-   Results-oriented with a dedication to improving corporate culture & values
-   Energetic with a proven history of innovation in business development & strategic leadership.
-   Competitive with a persistent commitment to deliver revenue driving results & inspire others to succeed.
-   Thrive creating or helping companies with analytics create a culture for everyone to understand & leverage all digital tools available.
-   Multi-Department flexibility with the ability to translate difficult analytics topics & convey concise easy to comprehend strategies.
13 Years Digital Analytics Experience | 13 Years Digital Marketing Experience | 10 Years Digital Tag Management

- ROAS improvement by 5% YoY for Paid Media. Incremental $180M in revenue
- Developed ML data process & requirements for in house mixed media model. Reduced vendor costs. Increased return on availability of data.
-	Developed one-of-a-kind architecture to report on paid media, website interactions & internal customer databases in central solution.
-	Worked to increase internal efficiency was able to eliminate 25% external analytical costs.
-	Improved FTE workload with automation business partners with custom tailored solutions for business reporting.
SENIOR ANALYST, MARKETING ANALYTICS ENTERPRISE ANALYTICS & DATA SCIENCE
- Guided Ecommerce & Services businesses with weekly insights & performance KPI's in WBR.
- Project Management for analytics models (MMM, MTA, CLTV, CA) requiring advanced ETL & taxonomy mapping.
- Drove adoption of new reporting & modeled data for marketing optimizations.
- Helped adopt future proof tracking for all digital campaigns with the ability to scale & adapt with new channels & campaigns.

Data analytics engineering: setup new data layer structure optimized for growth & scale without requirement of daily management & removal of agency dependency, (reduced agency fees & costs within 1st month by moving $60k project to in house).
-	Marketing Technology engineering, helped grow prospect growth 100% YoY with implementation of new digital channels & technology
-	Solution engineering: led website audit & managed developers & business owners to properly identify KPIs & setup improved reporting & Identified issues with current configurations/ integrations & created or led solutions to remedy.
-	Helped grow prospect growth 100% YoY with implementation of new digital channels & technology.
-	Created AB testing culture & roadmap which will be leveraged moving forward & enables the company to improve conversion.

MANAGER, GLOBAL ECOMMERCE ANALYTICS & DIGITAL IMPLEMENTATIONS

- Helped lead website audit for analytics & tags which decreased excess tracking variables by 45% & eliminated incorrect tracking.
- Managed multiple large-scale projects to improve web site tracking & was leading voice for online decisions & implementations.
- Manage multiple interns who were brought on as full-time employees at the end of their internship.
- Decreased JavaScript Error Rate 1500%, by completely revamping web analytics structure for websites & mobile applications.
- Diagnosed & fixed a variety of online issues & eliminated excess information to improve customer experience & AOV.
- Optimized all data & vendor integrations, cut page load time down to 2 seconds, a decrease of 80%.
- Led responsive website audit including third-party vendors & implemented more efficient tracking resulted in better customer experience
and increase revenue per visit.

ECOMMERCE ANALYST & TAGGING MANAGER

| MANAGER - AFFILIATES & STRATEGIC PARTNERSHIPS | GROWTH HACKER
- Increased the businesses knowledge of customer trends & created new customer pricing strategy for initial & recurring monthly
subscription services. This resulted in a 37% increase in sales & improved retention rate by 450 bps.
- Helped create directional shift in company to understand the importance of digital initiatives & improving customer experience.
- Created strategies for new affiliates & 5-7 of the top 10 globally were managed by myself. This includes the second ranked which received
payouts ranging from $25k-$77k every month. This affiliate also represented 18% of new online sales & 7% of new members within 1	st

year.
GENERAL TOOLSET / CERTIFICATIONS: Google Analytics & Google's Full Suite of Products, Adobe Analytics (Site Catalyst), Optimizely,
Monetate, NewEgg, Chegg, Optimizely, UserTesting, New Relic, Basic JavaScript, Basic HTML, Tealium, IBM Digital Analytics (Coremetrics),
Microsoft Office, SQL, Microsoft Power BI, Internal & External API Solutions, Python, ML, Data Architecture & Development

DIRECTOR - MARKETING OPERATIONS

Find out detailed information about Glenn Bourgeois, PRINCIPAL MARKETING ANALYST, ADVANCED ANALYTICS - ENTERPRISE ANALYTICS & DATA SCIENCE 

Glenn Bourgeois: PRINCIPAL MARKETING ANALYST, ADVANCED ANALYTICS - ENTERPRISE ANALYTICS & DATA SCIENCE

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