Bike

Lifestyle

Outdoor

Snow

Export Manger

Kupilka has been selling sustainable, made in Finland outdoor products for more than 20 years. 

Key account management, retail territories and network building, CRM. 
Customer negotiations and contracts. 
Participation in product, brand development and marketing. 
Main markets: Asia, Central Europe, Scandinavia and North America. 




Freelance writer with published articles in international media, such as Powder Magazine, Freeskier, Fall Line Skiing, Aka Skidor, Downdays Magazine etc, as well as newspapers and online publications. 
Sponsored articles in cooperation with companies, such as: Red Bull, The North Face and Laax ski resort. 
Topics: skiing, outdoor and mountain biking. 
Some of the stories can be read on my own website: www.thesnowalker.com 


Creative writer


Successful introduction of the product to all major Finnish ski resorts, helped in translating the
product/marketing offering to better suit the needs of the Finnish ski resorts. Laid the foundation and communication for a follow up the next season during a difficult Covid-struck
year, in a situation where a lot of the resorts had to close the resorts under strict government
restrictions.

Sales Representative for the Finnish market

Market introduction for a ski binding in the free touring segment, including published print
article focusing on the new product in Finland's largest ski magazine Edge + online story, ,
representing the product at the ski industry trade show in Helsinki, managing Finnish Facebook
page for the company + targeted paid adverts to build the follower base, making a Youtube
introduction video about the product, sponsoring a believable Instagram influencer, and
conducting a sales campaign to all major ski shops + KAM, CRM and communication and ordering to the HQ's in Central Europe. Results: Very successful market introduction
campaign: the product was one of the most talked about new products in the free
touring/freeride segment in Finland, managed to also succeed in the difficult task of getting
orders for a year one product by a company with no previous products in the category, from some of the most well-known shops in the country (before the company pulled the product off the market.)

Sales rep for the Finnish market

(Food industry)


My target was to open up Central European markets for a new functional food product
(especially in Germany and France). I started with detailed market analyses including all
relevant retail and distribution channels in the countries. After identifying the key players and responsible buyers in those companies, I followed up with building and conducting a marketing
campaign (communication both written and on the phone in German and French) I was also
responsible for CRM and KAM, sample deliveries and business negotiations. I successfully
introduced the new product to all major retailers in the target countries, handled the sample
deliveries and listing negotiations. The product was listed by food retailers belonging to the top
10 individual chains in Germany, and interested companies in both countries included the biggest players in both traditional food retail (hypermarkets), as well as organic and health
food chains.
Also, responsible for most of the sales and marketing material texts and translations, as well as product and brand/company marketing texts.

Export Sales Manager

Find out detailed information about Jaakko Järvensivu, Export Manger in Helsinki, ES

Jaakko Järvensivu: Export Manger in Helsinki, ES

Jaakko Järvensivu

Kupilka

Freelancer

Skitude

Bavarian Alpine Manifest

Nordic Vitality Oy

Amiedu Institute

Kemijärvi Vocational Institute

Lahti University of Applied Sciences