Director of Marketing & Business Development

•	Prospect potential partners and follow through with communication to develop relationships with brands relevant to the collegiate athletics space.
•	Develop creative branding opportunities for partners at LEAD1 in-person events, determine asset pricing, create partnership
proposals, draft customized agreement terms, and serve as primary point of contact for all LEAD1 partners.
o Generated over $420,000 in sponsorship support over four events in 2022, with $175,000 generated for a single, two-
day event.
•	Coordinate and execute all LEAD1 in-person events in accordance to agreed upon partnership terms while maintaining the integrity of the LEAD1 mission, including meeting space, event agenda, meeting materials, food and beverage, etc.
•	Coordinate and execute LEAD1 virtual events, including podcasts, webinars, and Name, Image, and Likeness Institutional
Reports.
•	Identify and determine future opportunities for LEAD1 business based on marketplace trends and developing relationships
with partners.

Produce and implement marketing plans, organize team budgets, develop game day themes and scripts, and direct in-game
productions for all home events
•	Create digital promotional materials for both in-game and owned media use for all Eastern arena sports, including digital
graphics for video boards, PA reads, digital campus signage, and social media posts
•	Manage 20 Department interns and facilitate protocols for game day events
•	Act as point of coordination with game day talent, third party vendors, and external teams to improve fan experience at events
•	Manage Eastern's Kids Club to provide young fans and families with year-round engagement through direct email marketing,
growing membership by 473%
•	Created and implemented the roll-out of the Eagle Nation Student Section and developed social media platforms, growing
social following by over 1,200% over two channels, increasing student participation by 778%, and saw a raise in student
Football attendance of 132%

Athletics Marketing Graduate Assistant

NCAA D1 Track & Field Student-Athlete

Find out detailed information about Gianna Salzbrunn, Director of Marketing & Business Development in Cincinnati, OH

Gianna Salzbrunn: Director of Marketing & Business Development in Cincinnati, OH

Gianna Salzbrunn

LEAD1 Association

Eastern Michigan University

Eastern Michigan University

Eastern Michigan University