Key Account Manager

Experienced retail sales leader with 6+ years of international military leadership. Driven, goal-oriented problem solver
with a passion for learning who thrives in performance-driven environments. Focused leader with strategic organizational
success and experience in driving business growth.

Responsibilities Include:
• Directly managing the brand relationship with Category Management contacts at CVS, Walgreens, and Rite Aid.
• Proactively collaborating with Team Lead/Customer Business Managers on key business opportunities and providing
actionable recommendations resulting in 550% channel sales growth.
• Utilizing Category Management tools (such as sales data, shopper panel data, space planning tools, and market insight tools) to develop best in class recommendations.
• Initiating and executing strategic promotional strategies and marketing plans & searching out new competitive
opportunities.
• Crafting reporting tools & dashboards to effectively communicate actionable recommendations & supporting the development of presentations for internal and external stakeholders.

Drug Channel Account Manager (Consultant)

Responsibilities Include:
●   Developing, leading, and executing the retail operations strategy in synergy with our broker & retail partners as well
as internal teams to launch and scale our brands in top tier retailers.
●   Cultivating & maintaining strong relations with key retail clients and acting as the primary account manager for all
retail accounts across multiple channels including Food, Drug, Mass.
●   Leading cross functional teams across multiple internal groups including Legal, Finance, Supply Chain, Marketing as
well as external partners to successfully execute brand launches.
●   Developing and executing demand forecasting models, enabling accurate production planning, inventory management
and optimal trade spend budgeting.
●   Managing the end-to-end life cycle of CPG projects, including ideation, resource allocation, risk assessment, and post-launch evaluations, ensuring projects are completed on schedule & within budget.

Sales Operations Manager Offline Retail Account Manager

Responsibilities Include:
●   Directly managing the brand relationship with Category Management contacts at CVS, Walgreens, and Rite Aid.
●   Proactively collaborating with Team Lead/Customer Business Managers on key business opportunities and providing
actionable recommendations resulting in 550% channel sales growth.
●   Utilizing Category Management tools (such as sales data, shopper panel data, space planning tools, and market insight tools) to develop best in class recommendations.
●   Initiating and executing strategic promotional strategies and marketing plans & searching out new competitive
opportunities.
●   Crafting reporting tools & dashboards to effectively communicate actionable recommendations & supporting the development of presentations for internal and external stakeholders.

Drug Channel Account Manager Consultant

Responsibilities Include:
• Managing the front store merchandising of the CVS Health Hub concept stores, the newest and most innovative store
format developed after our merger with Aetna in 2018.
•   Overseeing vendor management including collaborating, interviewing, and negotiating with manufacturers
and vendors to ensure product placement and product strategy that grow sales and profitability along with compliance orientation to maintain integrity of data, systems, and partnerships with vendors.
•   Developing & piloting new product programs and assortments in alignment with the enterprise purpose of helping people on their path to better health.
•   Using qualitative and quantitative measurement to identify opportunities to meet or exceed KPI's after
launch & through expansion from 3 pilot stores to 1,500 stores across the CVS chain.
•   Working across multiple internal and external teams to ensure timely and accurate execution of all programs in both
pilot & expansion stores.

Senior Manager of Merchandising Strategy & Innovation

Responsibilities Include:
●   Managing the front store merchandising of the CVS Health Hub concept stores, the newest and most innovative store
format developed after our merger with Aetna in 2018.
●   Overseeing vendor management including collaborating, interviewing, and negotiating with manufacturers
and vendors to ensure product placement and product strategy that grow sales and profitability along with compliance orientation to maintain integrity of data, systems and partnerships with vendors.
●   Developing & piloting new product programs and assortments in alignment with the enterprise purpose of helping people on their path to better health.
●   Using qualitative and quantitative measurement to identify opportunities to meet or exceed KPI's after
launch & through expansion from 3 pilot stores to 1,500 stores across the CVS chain.
●   Working across multiple internal and external teams to ensure timely and accurate execution of all programs in both
pilot & expansion stores.


PROFESSIONAL EXPERIENCE (Cont.)

Senior Manager of Merchandising Strategy AND Innovation

Responsibilities Include:
• Managing the promotion planning process and execution for the Health Care and Edibles business units
accounting for over 25% of all front store sales.
• Reviewing promotion plans for 26 categories from weekly to annual basis to ensure sale offer types are most
optimal to drive sales, profit, and store traffic.
• Using targeted analysis based on historical trends & results to influence leadership and strategic planning
decisions.
• Conducting analysis on a Category level to provide Category Managers insights and make recommendations on
optimal promotion strategy.
• Developing cross-functional relationships to improve organizational efficiency and optimize planning & profitability.
www.linkedin.com/in/nicholaslapham	Tampa, FL.	 (401) 640.7240	nicholaslapham88@gmail.com

PROFESSIONAL EXPERIENCE (Cont.)

Front Store Promotion Planning Manager

Responsibilities Include:
●   Managing the promotion planning process and execution for the Health Care and Edibles business units
accounting for over 25% of all front store sales.
●   Reviewing promotion plans for 26 categories from weekly to annual basis to ensure sale offer types are most
optimal to drive sales, profit, and store traffic.
●   Using targeted analysis based on historical trends & results to influence leadership and strategic planning
decisions.
●   Conducting analysis on a Category level to provide Category Managers insights and make recommendations on
optimal promotion strategy.
●   Developing cross-functional relationships to improve organizational efficiency and optimize planning & profitability.

Responsibilities Include:
●   Developing and implementing data & insight driven recommendations to grow sales, profitability, and market share
for the Internal & External Pain Reliever and Nicotine Replacement categories.
●   Achieving category growth by optimizing the promotional & marketing strategy though the design and implementation of circular ads and personalized offers driving incremental sales and profit.
●   Managing off-shelf programs for 3 categories by designing, building, and gaining approval for various programs
including endcaps, power wings, and top of checkout displays consequently increasing category sales and share.
●   Searching out new, competitive opportunities & driving innovation at CVS to ensure that the Category is offering the most current assortment supporting CVS strategy to bring new products to market first in relation to our competitors.

Category Analyst

Responsibilities Include:
• Developing and implementing data & insight driven recommendations to grow sales, profitability, and market share
for the Internal & External Pain Reliever and Nicotine Replacement categories.
• Achieving category growth by optimizing the promotional & marketing strategy though the design and implementation of circular ads and personalized offers driving incremental sales and profit.
• Managing off-shelf programs for 3 categories by designing, building, and gaining approval for various programs
including endcaps, power wings, and top of checkout displays consequently increasing category sales and share.
• Searching out new, competitive opportunities & driving innovation at CVS to ensure that the Category is offering the most current assortment supporting CVS strategy to bring new products to market first in relation to our competitors.

Responsibilities Include:
• Create, edit, and consolidate annual & multi-year budget estimates and cost models for organizations and programs in excess of $120 million per fiscal year resulting in Congressional approval.
• Perform in-depth analysis of budget requests, and provide recommendations surrounding factors in development to avoid obstacles for executive management's initiatives.
• Monitor funding execution for fraud, waste & abuse, and supervise vendor payment for 15+ government contracts
valuing over $30 million preventing program shutdown.
• Manage FTE listing & staffing allocation for 250 employees promoting organizations effectiveness by ensuring 100%
accuracy and compliance with senior leadership's objectives.

Budget Analyst

Responsibilities Include:
●   Create, edit, and consolidate annual & multi-year budget estimates and cost models for organizations and programs in excess of $120 million per fiscal year resulting in Congressional approval.
●   Perform in-depth analysis of budget requests, and provide recommendations surrounding factors in development to avoid obstacles for executive management's initiatives.

while holding various roles within the Platoon.

Serving as member

Infantryman

of a Provincial Reconstruction Team (PRT) responsible for protection details of Senior Military Officials & State
Department members.
• Ordered to Active-Duty Operational Support to manage special projects in the State Headquarters J3 training
division.
• While assigned to the J3, managing the Rhode Island Army National Guard's training and travel budget of approximately $30 Million Dollars.

Operation Enduring Freedom as member

of a Provincial Reconstruction Team (PRT) responsible for protection details of Senior Military Officials & State
Department members.

Find out detailed information about Nicholas Lapham, Key Account Manager in Tampa, Florida

Nicholas Lapham: Key Account Manager in Tampa, Florida

Nicholas Lapham

Onnit Labs

Branded CPG

Onnit Labs

CVS Health

CVS Health

CVS Health

CVS Health

CVS Health

CVS Health

US Department Of Veterans Affairs

US Department Of Veterans Affairs

Infantry Fire Team

Infantry Fire Team

Rhode Island Army National Guard

Rhode Island Army National Guard

Infantry Fire Team

Infantry Fire Team

Endicott College

Endicott College

Johnson & Wales University

Johnson AND Wales University