MANGER, CLIENT LEADERSHIP

• Lead the shopper marketing planning process with client and/or retailer to build customized programs for the defined retailer/brand and participate in brand/retailer sell-in as client relationship allows:
? Mars Wrigley Canada, including Skittles, Snickers, M&M's, Starburst Mars, Excel Gum, Ben's Rice, Greenies, Iams and a multitude of additional brands
? Campbell's Company of Canada, including Campbell's Soup, Campbell's Broth, Chunky, Pace and Pacific
? Conagra Brands, including Orville, SlimJim, Healthy Choice and Gardein
• Lead intra agency conversations from a Shopper Marketing lens while planning national campaigns recommending budget allocation, executional plan & creative strategy
• Manage key partner relationships for partneship programs including:
? NFL
? Live Nation
? Disney
• Manage retailer & vendor relationships (Loblaws, Metro, Sobey's, Neptune & Metrospot) to execute shopper marketing programs
? In-store Marketing Retailer Programs
? Digital Banners
? Microsite Contest
? Digital E-blast
? Experiential Sampling Events
? Displayers and POS Materials
? Consumer Promotions Campaigns
• Plan & develop project briefs with internal team to align goals & strategy of campaign with client
• Develop and manage project timelines & key milestones to ensure deadlines are met through start of a program to completion
• Manage internal collaboration with creative team to communicate and interpret client brief and feedback.
• Prepare detailed post-program analysis that includes ROI, key learnings and future program recommendations
• Build & manage healthy client relationships to ensure client satisfaction to help increase incremental funds for the business
? Doubled scope of work funds after 2 years with client - Campbell's
? Onboarding largest client in Canada for the agency to date, while creating & managing year 1 SOW
• Utilize advanced financial knowledge of agency P&L components and understanding of how agency resource utilization impacts their team's overall profit performance
• Manage and develop lower-level team members including onboarding, mentoring and performance evaluations
• Facilitate monthly meetings with U.S Internal agency teams to build synergies within U.S & Canada Marketing Campaigns

Find out detailed information about Gia Morianti, MANGER, CLIENT LEADERSHIP in DETROIT

Gia Morianti: MANGER, CLIENT LEADERSHIP in DETROIT

Gia Morianti

THE MARS AGENCY

MICHIGAN STATE UNIVERSITY