Chairman

•	Facilitated the change management from automotive styling to a user-focused, sustainability-centric, mobility challenge.
•	Initiated cost-savings plan by redirecting creative internally vs. externally, by leveraging professional design experience.
•	Established digital channels, increasing exposure and engagement by 35%, while maintaining a $15K marketing budget.
•	Advised the value of design through evangelizing the design process, leading to design becoming a pillar of the Movin'On
Summit.

•	Adobe Creative Cloud •   PowerPoint •	Mural	 •   Qualtrics
•	Analyzed former state-of-the-brand, documented and shared findings with management, and introduced the design process as
a methodology to communicate how front-end innovation could add $150M in value through business development strategy.
•	Conducted 60 hours of in-depth user research (qualitative+quantitative), conducted theme analysis, and generated insights to help define the opportunity (problem framing), synthesized learnings to drive project development strategy.
•	Defined project missions, collaborated with product development teams (engineering + design + marketing) to ensure
successful execution of the concept to market strategy, tested ideas with customers, performed creative and design direction
functions, led the rebranding of 125+ year old brand including style guides, all driven by design research.
•	Delivered a modernized brand experience to executive leadership and stakeholders through storytelling, saving $110K
through in-house campaigns (photo+video content) production, revitalizing 80% of the product portfolio while implementing
a tactical profit strategy leading to an additional $100M+ over the next five years.

Innovation Manager

Design Tools
Adobe Creative	• Fusion 360 • Blender	• Adobe Illustrator	Greenville, SC		•
Suite	• Catia	• Keyshot   • 3D Rendering	October 2016 - January 2020
•	Assessed, articulated, and confirmed project missions, confirming and challenging brief to ensure expectations around asset
delivery, leading to 95%+ project success rate.
•	Initiated qualitative, quantitative, and analogous user research that reinforced the design brief and mitigated risk by establish-
ing a design target that complemented research learnings to set up a successful mission.
•	Led projects through multiple phases, delivered user-centered design visualizations for commoditized goods that communi-
cated business value and positive emotional experiences for consumers, generating $120M+ in added growth.
•	Transformed strategic thinking into product brand language systems that supported branding and communication efforts,
captured in 16+ design and utility patents.

Sr. Industrial Designer

Product Designer

Find out detailed information about Nick Mailhiot`, Chairman 

Nick Mailhiot`: Chairman

Nick Mailhiot`

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Northern Michigan University