I am a graduate of the RCA MA Service Design course, which I undertook after June of 2020 when I gained a
BA Diploma in Graphic design. A particular aspect, which attracted me to pursue a career in the design
field, was the premise to be able to develop creative products and services with a strong personal identity,
which could also be useful to people for everyday tasks. Despite having developed the necessary skills and
knowledge to be considered a fully-fledged designer, I have and still am working with a mixture of methods
between digital and traditional art and design techniques, and I am always open to improving my skills and
methods, through the constant creation of personal projects experimenting with different techniques, such
as printmaking or digital series. In the earliest stages, I have already worked part-time in the artistic field, in
art galleries in Milan, my hometown, intending to further increase my knowledge of the art and design field
and for an internship period at the Graphic Design studio Afterpixel located in my home city, further
developing my understanding of the relationship between clients, users, and design studios. During my
attendance of the RCA Service Design course, I have also taken additional internships to gain further
experience in both the Graphic and Service Design sectors. These ranged from a Graphic Internship for
Wecomeet, to an internship to work in a service design team for Unify, during which I shifted to one for the
1648 Factory venture studio. These were essential moments during which I was able to pinpoint my future
goals within the industry, and plan how to further grow as a professional. Now, having completed my
Master's course in Service design I understood not only how to communicate a service or a product to their
audiences through identities and advertising, but now, I am also able to take part in the development and
the background work that undergoes in the creation of services from the ground up, as well as its upkeep.
The project which best reflected my newly acquired service design skills is the final project I undertook in a
partnership with the European NIO car manufacturing branch, developing a service that could overcome
the shortcomings often associated with autonomous vehicles. These include a lack of proper introduction
and training on how to operate and understand the system, as well as learning long-term operating and
understanding skills for the user. The outcome was meant to correct this and allow for smoother
integration of their vehicles and driverless products. The result is an onboarding service named NIO-NISM,
that catalyzes the efficiency of the Self-Driving (SD) adoption journey and its experience for Hands-off
(Level-3) autonomous users. The purpose of this service is to focus on the onboarding journey for a much
wider user base than before, which current vehicles fail to highlight. This outcome was the most recent
proof of how knowing both fields has improved my communication and development abilities and allowed
me to develop the qualities necessary to become a 360-degree expert in my field.

Streamlined and identified the correct audience for the development of projects for sectors which
ranged from the academic sector with Unify, to the traveling and tourism sector for 1648 Factory
?   Used my Service Designer skills and explored several aspects within these sectors, and correctly
identified the core issues, points of opportunity, and ways to develop innovative service proposals for sectors with elevated levels of competition
?   Played a crucial role within the internship team and assisted during the original Unify studio break-up,
and helped in the transition within the newly founded 1648 Factory Venture studio with the founders

Undertook an internship

Improved the organization of the computer and disk archives, while learning how to set up a
supportive environment on a professional level
?   Resolved multiple computer and technical problems, ensuring the continued workflow of the office
?   Helped within multiple office locations, expanding my capability of working with different colleagues

Assistance at It Help Desk

Assisted during the initial set up of the shop, gaining knowledge of the structure of an independent
shop
?   Delivered orders in the area near the shop, gaining additional experience on how to interact with customers
?   Improved the maintenance and the upkeep of the shop, learning the importance of various aspects of an independent enterprise

volunteer

Find out detailed information about Alessandro Castorino,  in London

Alessandro Castorino: in London

Alessandro Castorino

1648 Factory

Allen&Overy LPP

Sweet Mama

American School of Milan

Camberwell College of the Arts

Camberwell College of the Arts

Royal College of Art