Freelance Art Director & Senior Designer

•   Extensive ad agency experience with both digital design & print design:
branding, presentations, digital ads, websites, email design, social media
graphics, packaging, UI/UX, environmental graphics, infographics,

direct mail, trade show graphics.


•   Proficiency in Adobe Creative Suite, Powerpoint, Basecamp, Quark,
Sketch, Figma, Premiere, SmartSheet, Keynote, Wordpress, CMS,
SquareSpace, Shopify


Strategized and conceptualized brand identity for various companies

extending across multiple marketing areas delivering successful campaigns,

leading projects from conception to completion with passion.


Effectively communicate creative concepts and strategies to clients
and team members with excellent attention to detail. An inspiring and
collaborative leader and mentor who manages and creates relationships.
Wendee Yudis

ART DIRECTOR


profile
Accomplished Art Director,
exceptional at conceptualizing,


strategizing, and designing

comprehensive 360 integrated
cross-channel campaigns,
seeking an opportunity to


leverage my passion for design

with my skills and vision

to successfully market brands


across multiple verticals.

http://www.wydesign.com
Deliver effective, on-brand, on-strategy creative designs for both print & digital including: websites, landing pages,
emails, social media graphics, banner ads, infographics, brochures, signage, sales collateral, presentations, tradeshow
graphics, packaging, etc. Oversee/manage all operational and budgetary needs, craft proposals, vendor coordination & administrative functions for a diverse set of clients in a multitude of verticals.

ACCOMPLISHMENTS
o Strategically crafted and managed a team of 5; consisting of writers, marketing experts, designers and programmers, to develop a cross-platform business strategy with an expansion to new verticals for a leader in electronic billing solutions.
o Established brand recognition through cross-channel marketing campaigns that doubled profitability for
2nd & 3rd quarter initiatives leading directly to winning a multi-year contract for NYC based client.

https://www.i1ind.com
Solely managed marketing workload and supported sales team by unifying corporate branding and creating visual
consistency throughout all new marketing collateral including presentations, case studies, tradeshow graphics, brochures,
and social media. Clients include: Dick's Sporting Goods, Netflix, Capital One, CVS, AstraZeneca, Verizon, Hershey,
Bristol Myers Squibb, Uber, Amazon, Wawa, L'Oreal, Johnson & Johnson, Target, Wells Fargo, Under Armour, Adidas
ACCOMPLISHMENTS
o Achieved 6% increase in engagement in 1st quarter of 2022 by creating integrated marketing campaigns for social media.
o Created new corporate messaging and marketing collateral to successfully close gaps between 3 business units, while
highlighting the value ad in the overlap of disciplines, generating a 5% increase of business with existing customers in the last quarter of 2021.
o Created marketing resource library with templates for efficiency and implemented new systems for tracking metrics.
Wendee Yudis ART DIRECTOR
work experience -

Art Director, Marketing Specialist

https://primepay.com
Refreshed branding, designed marketing materials for printed collateral and web and social media initiatives.
Managed junior designers, oversaw creation of marketing material for new products and services.
ACCOMPLISHMENTS
o Art Directed brand's new aesthetic with regards to an acquisition, effectively merging the two visions visually.

Manager, Graphic & Web Design

Created and implemented marketing plan, corporate branding, style guide and graphic assets for digital campaigns for lead generation and sales initiatives.
ACCOMPLISHMENTS
o Responsible for bringing this brand to market and heightening brand awareness locally and online via marketing
strategies such as SEO, Google My Business, email, social media.
o Created a social media presence driving traffic to the website with a 5% engagement rate. Email marketing initiatives
generated a 3.7% CTR fresh out of the gate.

Art Director, Marketing Manager

http://www.redoakcreative.com
Art director and design lead for boutique ad agency, specializing in clients in dental, healthcare & chemical verticals;
translating complex design marketing objectives into compelling and functional designs. Mentored all freelancers and junior designers.

ACCOMPLISHMENTS
o Executed brand development initiatives for Plexiglas. Directly oversaw consistency for style guide across this
international corporation resulting in 100% compliance and consistency among junior designers.
o Analyzed & preformed comparison reports for vendor bids reducing client production spend by 15%.
o Created email blasts and marketing strategy for educational webinars for clients in the medical equipment space
resulting in a 5% increase in ROI.

Art Director & Senior Designer

https://drexel.edu
Collaborated alongside internal marketing & communications team as Sr Designer for maternity leave contract position.

ACCOMPLISHMENTS
o Designed admissions brochures for multiple colleges within the University as well as advertisements for The Triangle,
Drexel's campus newspaper, as well as multiple social media deliverables.

Senior Graphic Designer

https://cappusa.com
Reassessed market position and trends, devised advertising strategies emphasizing brand continuity within internal
departments and across various media such as web content, digital literature and printed sales and marketing collateral.

Find out detailed information about Wendee Yudis, Freelance Art Director & Senior Designer 

Wendee Yudis: Freelance Art Director & Senior Designer

Wendee Yudis

WY Design

Image One Industries

Image One Industries

Innova Telecom

Red Oak Creative

Drexel University

Capp

The School of The Art Institute of Chicago