Master of Science (MS) in Marketing Intelligence

Identified up-sell campaigns for SMB to attain benefit from offers, while conducting hypothesis driven qualitative and quantitative research by taking 1:1 interview, collecting data, extracting data from Salesforce, performing data analysis,
competitive analysis, and report data. Developed a go-to-market strategy for a new feature by identifying the best practices.

?   Increased the conversion rate by 10% by identifying best practices & optimized B2B email marketing campaigns and content A/B tests by analyzing campaign performance & reporting. Created email marketing strategy for demand
generation, lead generation and nurture campaigns analyzing customer journey to ensure best customer experience.
?   Minimized churn and increased product adoption through creating data-driven strategies for customer retention, lead
generation, increase customer spend through up-sell & by identifying key touchpoints during customer lifecycle

Lifecycle Marketing Intern (SMB Upsell)

Created and implemented B2C Brand Strategy, Pricing models, Ecommerce initiatives & retail marketing strategy across ecommerce
channels through social media strategy, brand marketing, merchandizing, digital marketing, PR, marketing
communications, & email marketing for driving profitable growth. Forecasting, analyzed data, created ad hoc reports, & maintained dashboard to identify market opportunities, customer insights & key target audiences, track KPIs, market & industry
trends; performed market research & competitive research to maximize revenue and marketing effectiveness.
?   Generated business revenue of $35K+ in six months by leading a marketing team of eight members & lead marketing
campaigns, measure customer experience, while managing marketing budget, & timeline to drive flawless execution.
?   Attained 5000% increment in brand awareness through website traffic, audience engagement by developing creative
content strategies, advertisement, product marketing, SEO, SEM, and communication plan across various channels via
brand positioning & brand awareness campaign across all channels to create strategic positioning and brand equity.


?   Generated yearly sales of 90% in a season as well as ensured high-quality contextual messaging and PR by planning
and performing brand marketing, launch strategies, media planning, content planning & product marketing through
demand generation campaigns, organic social, running & maintaining paid social campaigns, and email marketing.
?   Minimized marketing cost by 25% by analyzing market data, paid media, metrics, traffic, ROI, CR, CPM, CPV, CPC,
campaign performance & consumer data for translating media into business insights, analyzing data to evaluate brand and marketing performance & to optimize digital marketing campaigns and traditional marketing campaigns.

Marketing & Content Manager, Computer Graphics Generalist

Interacted with director regarding story, dialogues, scheduling of film, creation of one liner script, writing dialogues for the film.
Edited story, dialogues, and trailer to make storytelling effective, engaging, and appealing to the audience; developed content for marketing purposes.

?   Successfully completed shoot in 45 days by collaborating with actors to strategize and organize schedule plan.


Academic Project
?   SPSS  - Data-Driven Decision Making: Hypothesis driven analysis, Aggregating & Segmenting to identify key segments using
Cluster Analysis & Regression Analysis

?   Mindshare Hackathon: Cleaning data, Providing Segmentation Solutions, key finding & Insights from Complex Data Sets & creating dashboards on tableau (winners)

?   Deloitte Data Crunch: Building a Statistical analysis Model, Perform Predictive Analytics, Forecasting Winning Probability using
SPSS

?   Marketing Analytics: Analyzing, identifying patterns & translating healthcare Data into Actionable Insight by Data Visualization & Provide Recommendations using advanced excel, pivot table, v-lookups, advanced formulas & building reports in Tableau.

?   Marketing Research: Hypothesis driven research, defining problem that caused decreased Pizza Hut's market share by using
appropriate research methods to provide solution based on qualitative and quantitative analysis. Designed questionnaire and developed survey using Qualtrics.

?   Strategic Branding: Planning Go-To-Market strategy, Brand differentiation & Brand positioning for Gabelli School of Business.

?   Customer Journey Mapping: Identifying pain points, touchpoints, and opportunities through customer journey mapping

?   Consumer Behavior: Identifying how music impacts customers'	decision-making on their food consumption behavior.
Designed questionnaire and developed survey using Qualtrics (using skip logic, survey flow). Performed behavioral analysis.

?   Integrated Marketing Communication: Identifying the need for Burger King to update their communication strategy and creating communication strategy, marketing calendar and repositioning of the brand.

?   SQL Project: Creating database using schema design, pulling data using SQL and run various analysis

Assistant Director

Find out detailed information about Nithin Bharadwaj,  in Laurel, MD

Nithin Bharadwaj: in Laurel, MD

Nithin Bharadwaj

RingCentral (SaaS)

Indibni Private Limited

Morning Star Pictures (Feature Film Production House)

Bharathiar University

Fordham University, Gabelli School of Business