A global brand offering modern, sophis3cated styles for women and men including apparel, handbags, footwear,
underwear and fragrance distributed through own retail, wholesale and ecommerce. 2020 annual net sales $2.7b

Global Director Merchandising, Women's and Men's, New York, USA	 March 2020 - May 2022

Global Director Merchandising

Responsible for driving global annual net sales $200.5m, buy volume of 11m units, 78% iniTal margin and efficiencies
of 1000 sku's by steering and developing global range, in 74 countries with key market focus on Europe, China and USA.

?  Driving Growth
o   2020 Amongst Global Pandemic, increase Global sales +28% (digital +100%), while team size decreased -60%.
o   2019 Global increase in sales (vs LY +400%; +97% China, +30% EU), IMU +3%, increased margins (+5 bp) and reduced costs (-15%) through strategic collecTon building and in season management.
o   Manage channels of distribuTon wholesale, ecommerce, owner retail, online marketplaces and franchisees.
o   Launch first collecTon for CK Performance Men's in 2017 into 7 countries, including America, Europe and China.
o   Expansion into new regions and countries, currently in 120 countries.
o   Established a global buy sign off process, framework and output to inform, improve and deliver market sign off.
o   Navigate key relaTons with markets and cross funcTonal teams for opTmal business outcomes.
o   Guide markets in Calendar and OTB planning for growth and investment in the right products at the right Tme.

?  Digital Development
o   Increased growth of Global CK.com digital sales +100% during global pandemic.
o   Partner with Net a Porter, Zalando and JD Sport, to drive business resulTng in +150% wholesale and commerce
increase and +50% increase distribuTon.
o   Restructured digital line offer to ensure right product, at the right price, at the right place and image on site.
o   Close collaboraTon with cross funcTonal UX, programer and studio teams to execute monthly site upgrades.
o   Implemented latest merchandising tools, capabiliTes and insights coming from Global Trading AnalyTcs team.

?  In Season Strategy
o   Conduct weekly sales meeTng with CEO to discuss business and idenTfy opportuniTes to improve.
o   Introduced speed-to-market program to read and react for capsule injecTons.
o   Weekly invesTgate re-order opportuniTes to ensure opTmal inventory levels of the right product.

?  Global CollecRon Building and Assortment Planning
o   Build consumer-centric global range focused on capturing brand DNA, driving brand relevance, story telling and commerciality for mulTple markets with a 90% adopTon rate and 85% market commonality.
o   Co-create collecTon with design and product development to ensure commercial needs are met.
o   Understand and apply learnings of markets and segments needs to collecTons to support business needs.
o   Lead project to introduce sustainability across all categories to reach 100% target by 2025.

Shanghai, China	April 2014 - April 2015
A global wholesale fashion lifestyle label for teens, with annual net sales of €398 million, distributed through mul3ple
channels including 2,000 stores. Apparel range net sales contribu3on €240 million and 14 million buying volume.

Senior Product MarkeRng Manager - Global Girl's Apparel Range for NEO
Responsible for driving annual net sales €110 million, buy volume of 6 million units, 68% iniTal margin and efficiencies of
900 sku's by steering and developing the global range, with market focus on China.
?  Product Strategy
o   Increased buy volume (Global +16%, China +30%) through strategic range building.
o   Improved margin (+5%) by opTmizing market value with product innovaTon and material consolidaTon.
o   Frequent factory visit to place on-spot buys, negoTate costs and execute fisngs.


AddiRonal Experience

Nicole Dumond:

Nicole Dumond

PVH, CALVIN KLEIN PERFORMANCE

Men's

ADIDAS

ALDO

GUESS, INC

LF STORES

ROCK & REPUBLIC

INSEAD BUSINESS SCHOOL

THE UNIVERSITY OF MELBOURNE - MELBOURNE BUSINESS SCHOOL

VIRGINIA COMMONWEALTH UNIVERSITY