Bachelor of Arts in Fashion Merchandising

Associate Merchandiser

Execute the visual merchandising, on-floor product programs, and brand initiatives at the retail level to drive sales
growth and capitalize market share. Ensure that our product meets brand standards and is optimally placed, sized, and merchandised.

?   Train and supervise temporary/permanent personnel.
?   Educate store personnel on our products and seasonal programs.
?   Share product-level insight with wholesale partners.
?   Align our on-floor strategies with the customer to create the profitability of a product segment.


Genesis Garza
?   Maximize our retail presence by negotiating optimal real estate and square footage.
?   Ensure stock replenishment and size integrity on the selling floor.
?   Organize and support events to maximize consumer engagement and return on investment.
?   Achieve sales plans by door.

Merchandise Coordinator

Supported the Global Director of Merchandising in marketplace research for consumer and product insights through
competitive shopping, internet navigation, and utilizing different industry publications. Assisted in building seasonal
strategies, assortments, and overviews from a Global perspective.

?   Worked alongside global and regional cross-functional teams to understand distribution and pricing strategies.
?   Organized samples for each season's assortments and helped in the set up/tear down of various meetings and trade shows, including FLA meetings.
?   Assisted the marketing and product development teams with their tasks, on an as needed basis.

Merchandising Intern

Acted as the exclusive in-store visual merchandising and educational agent for Luxottica's eyewear within National
Accounts.

?   Accelerated brand awareness and drove sell-thru for Luxottica brands in 10 different wholesale accounts.
?   Worked to strengthen Luxottica's partnership with various National Accounts by assisting the store through
merchandising support, associate education, and optimizing sales to drive higher product sell through and a better consumer experience.
?   Ensured Luxottica eyewear was exceptionally merchandised in store on behalf of the brand.
?   Collected in-store Intel for the Luxottica eyewear brands, capturing and reporting on low inventory situations,
product display conditions and in-store brand awareness.
?   Built and maintained strong professional relationships with store management.
?   Provided brand with in-field feedback on sales events, as well as insights to increase consumer sell through.

Visual Merchandiser

Assisted with pick-ups, drop-offs, and wardrobe styling for celebrities for shoots, promos, and special events.

Styling Intern

Find out detailed information about GENESIS GARZA, Associate Merchandiser 

GENESIS GARZA: Associate Merchandiser

GENESIS GARZA

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California State University