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?	Developed, implemented, and managed all forward-facing activations including equipment management, vehicle coordination, logistics, artist/talent relationships, sampling, resource allocation, branding, and social media.
?	Oversaw the execution of the brand’s look and feel at all forward-facing events to ensure optimal consumer experience.
?	Restructured the Brand Xperience team, upskilling talent from PepsiCo’s umbrella brands to facilitate concurring events. 
?	Drove collaborations with Partners such as County Thunder, Formula Drift, Vail Resorts, Rockstar Garage and Rockstar Husqvarna Racing to maximize the Brands impact and drive awareness and sales.
?	Collaborated with executive management to determine activation budgets, goals, and KPIs.
?	Prepared and managed event budgets ranging from $5,000 to $100,000 plus for production, staff, and travel.
?	Worked closely with product, sales, and executive management teams to plan product launch and go-to-market strategies.
?	Performed production assistant duties for commercial & social media content for Quantum Drift, What’s Next, Controlled 
Chaos and LA Takeover Program collab. 


Consumer Engagement Manager - PBNA Energy

?	Collaborated with series executives from Lucas Oil Productions, Husqvarna Racing, The City of Sturgis, and Harley Davidson to determine branding, lay-out, and event advertisements.
?	Cultivated & supported relationships with sponsored motorsports teams and their industry partners including MacCachren Motorsports, Anderson Motorsports, Rockstar Husqvarna Racing, and Papadakis Racing.
?	Presented strategic initiatives, new events, sponsorships, and opportunities for brand growth to Executive Management weekly.
?	Coordinated production shoots for motorsports networks including Destination Polaris “Operation Desert Run”, Tanner Foust’s “Life in the Foust Lane”, RJ Anderson’s “XP1K4”, and Lucas Oil Offroad Racing Series.
?	Organized community outreach programs for Rockstar sponsored athletes.
?	Lead the activation team for the Sturgis Motorcycle Rally partnership, including onsite presence set-up, branding, budgeting, and brand integrations. 


Activation and Team Manager, Rockstar Motorsports

?	Managed College Brand Ambassadors.
?	Grew CBA (College Brand Ambassador) Program from 75 reps   to over 250 reps and 3 managers.
?	Managed relationships with student travel companies and their industry partners.
?	Managed on-site activation team for concerts and events.
?	Coordinated and supported national music events including Summer Fest, Rockstar “Mayhem Festival”, Rockstar “Taste of Chaos”, “Safe in Sound”, Kaskade’s “Freaks of Nature Tour”.
?	Coordinated product distribution across multiple events throughout the United States.
?	Managed warehouse inventory and logistics for events.


Marketing Manager, College Department

Find out detailed information about Nick Mussche,  in Yorba Linda, CA

Nick Mussche:  in Yorba Linda, CA

Nick Mussche: in Yorba Linda, CA

Nick Mussche

PepsiCo

Rockstar Energy

Rockstar Energy

California Polytechnic University Pomona