Brand Marketing Strategist

?   Developed a brand strategy for the company, including positioning and brand identity/visuals.
?   Led in-depth market research to understand customer needs and develop a go-to-market plan that included
pricing, identifying key partners, marketing strategies, etc.
?   Created a digital marketing strategy that increased social media reach and following by 10% within the first two
months of a relaunch.
?   Led website redesign that increased page views by 65%, increased average time on screen by 200%, and conversion rate by 5%.
?   Conducted research on competitive brands and regularly updated the company's competitive analysis to stay
ahead of trends.
?   Managed and curated all social content and channels, increased reach across social channels from an average of
2-3k to an average reach of 50,000 a month.

Managed and created daily social media post content for all Kiss the Ground social channels, increased
following by 40% across social channels.
?   Developed an innovative content strategy and schedule for newsletters, email campaigns, magazines, and websites.
?   Monitored the organization's social media and online presence, interacting and responding to comments with each social post.
?   Curated, launched, and developed a go-to-market strategy for our first lifestyle regenerative magazine,
RE:GENERATE including paid social advertising and influencer strategy.
?   Traveled to regenerative farms and ranches partnered with the organization to curate and create content to share
the possibilities of regenerative agriculture.
?   Implemented a diversity initiative using personal contacts throughout the industry and coordinated
collaborations.

Social Media Manager

Implemented budgets across the district to oversee all regional campaigns and community events in the district
for social and environmental causes.
?   Developed store communication strategy and drove alignment with cross-functional HQ team members.
?   Led employee training and engagement as well as customer-facing activations for brand campaigns.
?   Coordinated all influencer, key opinion leaders, and NGO relationships within the district with corporate
marketing and social impact teams.
?   Developed and curated content for local Instagram page and regional email communications.

Regional Marketing Coordinator

Find out detailed information about Nicole Granados, Brand Marketing Strategist in Los Angeles, CA

Nicole Granados: Brand Marketing Strategist in Los Angeles, CA

Nicole Granados

Photo Innovation Lab

Kiss the Ground

Patagonia