MARKETING SUPERVISOR

Responsible for the direct supervision of the Digital Marketing Specialist, Social Media Specialist, and Web Developer,
implementation of marketing projects from inception to execution, fostering a customer-centric culture as a key
forward-facing position.
Conducted discovery meetings with clients and other stakeholders to determine marketing needs and goals
Lead the strategy, creation, and implementation of digital campaigns on social media platforms and search engines,
garnering a 10% Google conversion rate and a 1% Facebook & Instagram conversion rate.
Used proprietary data to craft ad creative, copy, and landing pages more relevant to our audience, ultimately increasing
Google search click-through rates by 42%.
Managed all client website projects by formulating the website strategy, keeping track of timelines and budget,
communicating with clients, and directing a team of copywriter, graphic designer, and web developer.

SKILLS BRAND STRATEGIST
Skyrocket Education Services

Analyzed survey data collected for clients to provide strategic recommendations and to guide advertising strategy.
Conducted audience research to define and map content to the buyer's journey in order to add structure to the content
strategy and improve engagement rates on social media.
Lead the design and strategy of the company website, following the style guide developed as the Creative Specialist.

CREATIVE SPECIALIST
Skyrocket Education Services

Developed brand style guides and branded design templates both for Skyrocket and clients.
Provided graphic design for digital marketing such as social media posts, advertisements, and website mockups, as well as print materials such as brochures, postcards, certificates, and more.
Supported in the management of client social media accounts.
MARKETING DIRECTOR
Mountain Peak Financial, Inc.

Developed all marketing and design, and implementation of systems and procedures within the company.
Defined the company's brand identity, including mission, values, voice, and design elements, and ensured coherence to the guidelines throughout all print and digital marketing materials.
Prioritized client relations, developing client appreciation events, quarterly educational workshops, email newsletters,
content, gifts, and more in order to build trust and encourage referrals.
Eliminated the use of external marketing vendors by bringing all graphic design, website design, email marketing, and production of sales materials in-house.
Redesigned the company website to better portray the brand and reach existing and potential clients by integrating it throughout all marketing, and continuously improved the website as needed.
TOOLS   Defined the company's sales process, developed sales materials to be used throughout prospects' journeys, and
organized a system for easy implementation of the process.
Organized monthly public retirement planning workshops in order to generate leads, resulting in 51% of business from 2016 - 2019.
Tracked all marketing analytics to report bi-annually on ROI, campaign effectiveness, barriers to conversion, and projections for meeting goals and used the data to set goals and strategies for the coming year.
Handled all hiring and training needs.
View metrics & samples at	www.ninaragonese.com/mpf

FREELANCE MARKETING SERVICES
Branding, website design, copy writing, graphic design, and promotional materials, for musicians and small businesses.
View portfolio at www.ninaragonese.com/hello

MARKETING ASSISTANT
University Ministry, University of San Francisco
Conducted and reported on a university-wide market research to determine new strategies for reaching students.
Developed and promoted student programming and events, managed social media

Find out detailed information about Nina Ragonese, MARKETING SUPERVISOR in Pasadena, CA

Nina Ragonese: MARKETING SUPERVISOR in Pasadena, CA

Nina Ragonese

Skyrocket Education Services

University of San Francisco