Product & Marketing Specialist

Specialist & Consultant

As an experienced product manager, I have a strong track record in designing and executing effective marketing
campaigns to achieve strategic goals. My areas of expertise include market research and analysis, content development,
and cross-functional team leadership. I am passionate about understanding consumer needs and discovering insights to
inform brand positioning, messaging, and delivery across channels.

Creates and manages the marketing content calendar.
Develops and distributes marketing campaigns across channels. Produces copy and graphic design elements for landing pages, blogs, emails, press releases, social media, and digital advertisements.
Oversees website strategy to improve user experience and SEO.
Collaborates with corporate partners on marketing strategy and business plans. Identifies opportunities for growth in existing partnerships. Develops partner onboarding/training guides and materials.
Researches and monitors industry trends to inform potential market opportunities and campaigns.
Leverages analytics tools and tracks key performance indicators to evaluate the effectiveness of marketing initiatives.

Executive Assistant
Members Trust Company
Offers direct support to the President/CEO. Drafts written communication, both internal and external, for the CEO and other key stakeholders as requested.
Designs, writes, and distributes Annual Reports.
Collaborates with department leads to plan and execute strategy for client success, satisfaction, and engagement.
Coordinates conferences and major events.

Proofed 20,000-30,000 words per week for clarity, grammar, and style.

Lead Editor

Find out detailed information about Sara Allison, Product & Marketing Specialist in Tampa

Sara Allison: Product & Marketing Specialist in Tampa

Sara Allison

Florida State University