Ralph Pastor: Chief Executive Officer in PORT CHARLOTTE, FL
Ralph Pastor
Chief Executive Officer
PORT CHARLOTTE | United States
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Done Deal Consulting, LLC
Chief Executive Officer | 05/2020 - Current
Done Deal Consulting (DDC) is an owner owned and operated entity focused on
connecting Buyers and Sellers transacting in the Personal Protective Equipment
(PPE) space. Initially in support of the business development and sales efforts of Praetor Imports, in November 2020 those ties were severed and the company's
efforts began to encompass the entire Buyer <-> Seller chain.
DDC's main focus is on the transaction of large volumes of medical grade
nitrile exam gloves and surgical grade N95 masks. The growing demand for disposable gloves and N95 masks, especially from the healthcare industry
amidst the ongoing Covid-19 pandemic, has resulted in increased product
demand. Fair Market Pricing of these two items have become more volatile because of raw material shortages and the disparity between the market demand
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and the global manufacturing capacity for the products. The PPU has increased
by 1,000 percent or even higher.
Initially the focus was on sourcing and solutioning 1-to-1M unit deals. As the pandemic continued and the nitrile gloves and N95 masks became in greater
demand and shorter supply. Buyers began seeking larger allocations and On
The Ground (OTG) lots to purchase. Purchase Orders for B Lots (Billions of Units) and T Lots (Trillions of Units) began surfacing, and DDC sought out
both the Buyers seeking the product as well as the Supply Channels capable of solutioning this size need.
? Responsible for all aspects of the daily operations
? Focus on surfacing verified Buyers and Supply Channels
? Largest Glove Deal engaged in: 2B Units
? Largest Mask Deal engaged in: 2B Units
Learn Brands, LLC
Chief Operating Officer | 03/2019 - 04/2020
Learn Brands has reinvented and streamlined the way cannabis companies facilitate
brand education, retail sampling, and consumer feedback. LearnBrands.com
provides a comprehensive platform that allows companies to efficiently deliver
compelling, effective, and consistent training modules for their brands' products.
The platform is also revolutionizing the way brands get feedback and inform the general public, specifically first-time buyers of cannabis-infused products. The
COO role affords direct interaction with the largest national brands' and multi-state
operator CEOs, as well as Sales and Marketing leaders to problem-solve and
address the critical business challenges faced by upskilling and sampling the attrition riddled front-line retail staff.
The LearnBrands.com platform has grown to support over 100 cannabis vendors,
delivering more than 25,000 hours of training and 80,000 samples issued. The
company is a start-up, a spin-off of LivWell, one of the largest and most respected
national cannabis companies currently licensed to operate in CO, OR, MI and FL.
? Responsible for all aspects of the daily operations of the company
? Reports to and takes direction from the company's (2) founders
? Lead for the development, design, operation, and improvement of the LearnBrands.com LMS platform
? Marshaled limited resources to the most productive uses with the aim of creating maximum value for the company's stakeholders
? Ensure efficacy of all business operations and proper management of resources and services to customers
? Develop and cascade the organization's strategy/mission statement to the lower-ranking staff, and implement appropriate
rewards/recognition and coaching/corrective practices to align
personnel with company goals
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? Prioritize customer, employee, and organizational requirements
? Maintain and monitor staffing, levels, expectations, and motivation to fulfill organizational requirements
? Driving performance measures for the operation (KPIs)
? Manage, oversee and run 5 person team
? Have full P&L responsibility
Melt Creative, LLC
Chief Financial Officer - Head of Business Development and Strategy | 12/2018 - 03/2019
Focusing on unique custom visual content for live engagements, branding, and digital signage solutions of all kinds, Melt Creative is made up of a passionate
team of dreamers and innovators, driven by a desire to help clients turn their
visions into reality. Content creators and visual artists, the Melt team is
constantly pushing the boundaries of what is possible and always reaching to go
farther. Building transformative, immersive spaces that take audiences on a
sensory journey away from their everyday lives, Melt's game-changing
Next-Gen offerings incorporate realistic 4D multi-sensory experiences for small
room/large room/concert hall/festivals/stand-alone installations.
? Transformed a two-person company focused on EDM festival concert visuals to become a multi-faceted full-service digital signage provider
? Net-new corporate clients acquired over the 12 months:
Royal Caribbean; Mattress Firm; and Turner Broadcasting
? Revenues more than doubled after the first 12 months
? Spearheaded effort to pitch and secure $2MM investment creating a comprehensive Financial Model and detailed Investor Pitch Deck
CoreAxis Consulting
Chief Revenue Officer | 11/2017 - 12/2018
CoreAxis delivers flexible staff augmentation, outsourcing and custom learning
solutions to the Fortune 500. They provide a unique combination of high-impact business performance consulting, as well as custom training
development and delivery solutions.
? Senior consultant resource hired to transition the organization from a revenue model where one client comprised 75% of the business with the remaining revenue generated by small accounts, to a more balanced
portfolio.
? Worked with the executive, marketing and sales teams to create more effective messaging, shifting from a project-based approach to one
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which focuses on creating strong long-term strategic partnerships and alliances.
? Main focus was to create net-new clients and build them into strong strategic outsourcing partnerships.
? Responsibilities included: growing existing small accounts to true
partnerships; re-crafting messaging and framing of the offerings;
consulting on how the brand is presented in the marketplace;
supporting all sales efforts and prospecting activities; and polishing the sales engine, helping the organization be more efficient and effective
on every level.
? Tier 1 clients included: MGM Resorts; Pfizer; Citi; Honeywell; 3M; and TD Ameritrade.
? Held an executive role and awarded an equity position
Computer Generated Solutions
Sales Executive | 10/2015 - 11/2017
CGS is a $250MM global organization with some +8k employees operating in
40 countries in 27 different languages around the world. The company is made
up of three BUs which include: 1) Enterprise Learning; 2) Applications (custom design/ development as well the Blue Cherry ERP); and 3) IT and Call Center
Outsourcing Solutions. Aligned with the Enterprise Learning Group offering:
strategic consulting and advisory services; supporting all manners of traditional
custom learning solution needs; resource and staff augmentation; managed
services; and full Learning Business Process Outsourcing (LBPO) capabilities.
? New business development and strategic partnership focus selling to C-Level, SVP, and Director level prospects.
? Responsible for all prospecting activities, new business development efforts, proposal creation, contracting, issue mitigation and resolution,
as well as maintaining relationships with clients.
? Contracted 12 new clients during 18 months of employment tenure
? Territory included all of North America, EMEA, and APAC.
? Tier 1 Clients and MSAs secured: Pfizer; MorganStanley (MSSB);
Honeywell; MetLife; Toyota; Fidelity Investments; TD Ameritrade;
Medtronic; and Cox Communications.
Performance Development Group
SVP of Strategic Accounts | 09/2010 - 10/2015
PDG is a global leader in delivering end-to-end support for workforce transformation
initiatives that build value for clients by aligning employee performance with corporate
strategy. PDG works with clients to create the strategy, develop the solutions and provide a scalable implementation capability to drive bottom line results through
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improved performance. Their service offerings range from supporting the traditional
custom learning solution needs of clients (ILT/WBT/mLearning) to strategic
consulting services, resource staffing, managed services and full Learning Business
Process Outsourcing (LBPO) capabilities. The company is privately owned and run by the Managing Partner, made up of 80 FTEs.
? First-year closed $1.1MM of new business and brought on 8 new accounts (most new accounts opened by a salesperson in a calendar year)
? Second-year increased sales revenues ~100%, grew existing client accounts and brought on 6 new logos
? By start of third year became the 2nd highest revenuing sales team member in terms
of invoicing
? In fourth year of employment closed $6MM deal with SunTrust (largest BPO deal in company history)
? Located buying centers, developed high-level relationships within targeted key
accounts, secured pilot opportunities, and created longstanding strategic
development partnerships - accounts include: AbbVie, Amgen, BofA, BlackRock,
BMS, JPMorgan, CITI, Eli Lilly (ImClone), FMR (Fidelity Investments),
Genentech, Honeywell, HP, jetBlue, L'Oreal, MasterCard, Morgan Stanley Smith
Barney, Pfizer, Prudential, Santander, SunTrust, Toyota and Wells Fargo.
ePath Learning, Inc
Executive Account Manager | 06/2009 - 09/2010
A leader in Corporate University and online Learning Portal solutions, ePath Learning
has been offering their unique hybrid LMS/LCMS service as a SaaS solution since 1999. ePath's platform is a service offering and not a traditional software sale. The
unique architecture behind their system provides all of the features and functionality
desired in an LMS minus the traditional technical issues and headaches which are
inherent with the installed and hosted models, with a Total Cost of Ownership (TCO)
that is multiple times less per-learner-per-year than any other solution on the market
today.
? Responsibilities include:
- Strategizing, leading, and executing on all sales and marketing efforts
- Driving the development of all corporate marketing collateral and sales materials for prospecting (corporate brochure/ business case studies/ corporate PPT presentation/website)
- Building long term business relationships with existing strategic accounts
- Sourcing and developing strategic partnership agreements with other vendors
and industry consultants
- Prospecting and uncovering new opportunities within existing key strategic accounts
- Prospecting and uncovering new opportunities with new prospects
? Hired to take ePath Learning "to the next level" in terms of its revenues and market position, as well as to diversify the company's core client base and increase
the company's penetration into the Fortune 500
? Consistently the top salesperson in company while employed there
? Closed over $1.2 million in revenue (most sold by any salesperson prior in a calendar year was $500K)
? Responsible for over 70% of all invoicing from new business from June FY09 -
August FY10
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? Developed high-level relationships within targeted key accounts and created
longstanding strategic development partnerships. Accounts include: Apple Inc.,
Morgan Stanley Smith Barney, ImClone (Eli Lilly), Avon, SHRM, Xerox, L'Oreal,
Citi, Wells Fargo, HP, Cox Communication, Rogers Communication, Fidelity
Investments, CVS, Hughes Telematics, and Cross Country Automotive.
Allen Communication Learning Services
Director of Learning Solutions | 12/2003 - 06/2009
EAST
Allen Communication Learning Services (ACLS) is a privately held company with more
than 25 years of experience developing custom learning solutions. Starting as an
authoring tool company in 1981, Allen's offerings grew to cover the spectrum of
custom solutions. Services include everything from organizational learning and development consultation, needs assessments and curriculum design, to offering
complete blended learning solutions (a mix of web-based and instructor-led), reporting and tracking of the learner's activities, marketing support, and follow-up ROI studies.
The company is privately owned by the current CEO and CFO.
? Top salesperson in the company every year of employment
? FY08 - Exceeded $3.25MM quota (invoiced $3.8MM) and directly responsible for over 65% of all realized revenue (5 person sales team)
? FY07 - Exceeded $3MM quota (invoiced $3.35MM) and responsible for nearly
70% of all revenues generated by the company
? FY06 - Exceeded $2MM quota (invoiced $2.22MM) and responsible for nearly
55% of all revenues generated by the company
? Directly managed both inside sales team and outside sales team, to include all sales
activities in the EAST, SOUTHEAST, and SOUTH territories
? Responsible for mentoring all new sales candidates
? Developed high-level relationships within targeted key accounts and created
longstanding strategic development partnerships - accounts include: Aetna; AT&T;
Avon Products; Bristol-Myers Squibb; Colgate Palmolive; CVS; Deutsche Bank;
ExxonMobil; Fidelity Investments; Harrah's; Honeywell; HP; ImClone; jetBlue
Airlines; KonicaMinolta; Morgan Stanley; Northrop Grumman; Novartis; Pfizer;
Prudential; Toyota Manufacturing; USAF, Wachovia; Wakefern Food Corp;
Wal-Mart; Wyeth and Xerox.
CognitiveArts
VP Business Development | 06/2000 - 12/2003
CognitiveArts' core design team has been driving the effective use of technology in learning for more than 25 years, pushing the envelope by creating sophisticated
computer-based simulations to help people learn new skills and behaviors.
CognitiveArts' innovative approach to eLearning is based on the research of Dr. Roger
Schank (the company's founder) and has been praised by many as "the gold standard" in the industry for Simulations. In August of 2003 the company was acquired by NIIT,
based out of New Delhi, India.
? Developed a pipeline of over $4MM
? Booked and revenued over $3.5MM
? Received President's Award in 2001/2002/2003 (Most Valuable Sales Team Member)
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? Developed high-level relationships within targeted key accounts and created
strategic business plans - accounts include: ExxonMobil, JPMorgan Chase,
CitiGroup, Bank of New York, Bank of America, TD Waterhouse, Goldman Sachs,
FMR, The Hartford, State Street Bank, McDonald's, American Airlines,
McGraw-Hill, Eastman Kodak, Pfizer, Kinko's, Arthur Gallagher, Blockbuster,
Watson Wyatt, Delta Airlines, Sabre, Lockheed Martin, Veterans Administration,
US ARMY, UASF, USMC, and OSHA.
Visiocom USA
SVP Corporate Sales | 06/1998 - 02/2000
Visiocom was a Belgian-based US start-up, providing both synchronous and
asynchronous computer software and soft skill training to business clients. Through the use of the latest available technologies, Visiocom training offerings enabled a live trainer
to share the student's desktop, providing 1:1 coaching. Using video conferencing and desktop software application sharing, the training was brought directly to the learner's
computer for self-paced learning complemented by expert individualized coaching.
? Personally booked $2.2 million of business
? Hired for the primary ramp-up and service roll-out to the American marketplace
? Helped develop all corporate collateral, marketing and sales collateral
? Started in an Outside Sales role but transition to Sales Management position
? Had full P&L responsibility for Sales and Marketing department
? Managed a staff of 6 inside and outside sales and support personnel
? Helped developed company's website and Internet strategy
? Sold initial service offerings into key corporate accounts
? Prospected, solicited, closed, and maintained corporate accounts
? Established strategic alliances and business partnerships
? Developed and oversaw all key accounts
? Accounts include: Chase Manhattan Bank, Compaq Computers, Fidelity
Investments, Staples, State Street Bank, Arthur Andersen, Atlantic Bank, Aetna,
Cox Communications, Bayer, UnitedHealth Group, AT&T, GE, University of Connecticut.
Norwich Communications & Tech Learning Center
Executive Director | 11/1995 - 06/1998
A $20 million non-profit initiative funded by the State of Connecticut's Department of Economic Development, the Mohegan Tribe, and Connecticut Public Television. The
project's focus was to model and design pedagogically sound curricula for K-12
educators which integrated the latest technology tools available in the classroom, as well
as to establish interactive, high tech learning environments, and promote the widespread use of broadcast, telecommunications, and information technologies.
? Took a broad project concept and developed it into a detailed project plan and business strategy
? In charge of putting the project plan into action, developing new business opportunities, markets, and partnerships.
? Managed team of 3 administrative and support personnel
? Directly responsible for project P&L and budgeting
? Forged alliances with industry, government entities, and the educational community
at large.
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? Oversaw all marketing and public relations efforts, including championing the project to the community and national audiences via speaking engagements,
television, and newspaper articles.

United States Army
Combat Medic (E4) -> Warrant Officer Flight Candidate | 04/1992 - 10/1994
Honorably Discharged
Education history
University of Colorado
B.S.
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